Overview for How Brands Grow and Compete Workshop

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Replacing marketing myths with scientific evidence. The workshop is bursting with insights from brain- and marketing science. It has been designed to help brand owners shake off commonly held beliefs about how brands grow. Enabling them to develop more effective growth strategies, reduce budget wastage and reduce costly internal debates. At the heart of the workshop are 7 science-approved and validated principles. The principles are brought to life through interactions and evidenced via hundreds of brand examples to cement their robustness. As an option, data from a clients category can be analyzed and included in the workshop. The workshop is hands-on with exercises and a case study to understand and apply the learnings.

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