Academy of Training Ltd t/a Elite Mark

The legal entity operating this service is Academy of Training Ltd, registered in England and Wales under company number 16036863. This is confirmed within the Terms & Conditions page, which states that the site is operated by "Academy of Training Limited ('AoT'), a company registered in England and Wales under company number 16036863." The Companies House record confirms the company is active and was incorporated on 23 October 2024.

The website operates under the trading name EliteMark™. The website title and About Us page also refer to the organisation as "Academy of Training Centres" (abbreviated "AoTC"), which does not correspond to the registered legal name Academy of Training Ltd. It is not clear whether "Academy of Training Centres" is a further trading name or an informal descriptor. This inconsistency may cause confusion for prospective customers seeking to identify the legal entity behind the service.

Two different physical addresses are published on the website. The site footer displays "Twickenham, Middlesex TW1 9TN", whilst the Contact Us page provides a fuller address of "Academy of Training Ltd, Suite 43 Basepoint Business Centre, Little High Street, Shoreham-By-Sea, United Kingdom BN43 5EG." The registered office address on Companies House is 46 Hospital Bridge Road, Twickenham, England, TW2 5UJ. This address is in the same town as the footer address but carries a different postcode. The Shoreham-by-Sea address on the Contact Us page does not match the Companies House registered office. CPD training providers seeking to serve legal correspondence should use the registered office address as recorded on Companies House.

The domain aceacademytraining.com does not correspond to any brand name or legal name disclosed on the website. No explanation is offered for this discrepancy.

The Terms & Conditions page additionally references a third domain, www.academy-tc.com, as a site operated by the organisation alongside elitemark.org. That domain was not accessible at the time of review. The proliferation of domain names and email addresses without explanation reduces contactability and may make it difficult to establish which channel is the authoritative point of contact.

A telephone number is published on the website.

Sources:
https://www.elitemark.org/ (footer) — accessed 7th May 2026
https://www.elitemark.org/about-us — accessed 7th May 2026
https://www.elitemark.org/contact-aotc — accessed 7th May 2026
https://www.elitemark.org/termsconditions — accessed 7th May 2026
https://find-and-update.company-information.service.gov.uk/company/16036863 — accessed 7th May 2026

No published accreditation framework or assessment criteria is available on the website. The What We Cover page describes the types of CPD activity that can be accredited — courses, workshops, webinars, events, online courses, and seminars — but does not set out the criteria against which any of these activities are assessed.

The About Us page states that the application process is "thorough, ensuring only high standards are met." No detail is provided as to what those standards are, how they are applied, or what evidence is required from applicants.

The FAQs page describes a four-step process: completing an online form, receiving and submitting an application, assessment of resources and training materials against "CPD framework standards," and issuance of certification. The phrase "CPD framework standards" is used without further definition or a link to a published document. Prospective customers cannot assess in advance what criteria their course materials will be judged against.

No accreditation criteria document, assessment rubric, or published standard is linked or available from any page on the website.
Sources:

https://www.elitemark.org/what-we-cover — accessed 7th May 2026
https://www.elitemark.org/about-us — accessed 7th May 2026
https://www.elitemark.org/faqs — accessed 7th May 2026

The FAQs page describes a process in which an applicant submits resources and training materials, which the organisation assesses against "CPD framework standards." This is consistent with a course-level assessment process, but it is not explicitly confirmed that each course or activity submitted is assessed individually rather than a provider's general standing being reviewed once to cover all submissions.

The Join EliteMark page structures membership tiers by number of CPD activities per year (for example, Bronze covers 1–9 activities, Silver covers 10–29). It is not confirmed whether each activity within a tier receives a discrete assessment, or whether approval of an initial submission is extended to all activities submitted under that membership without individual review.

No public register of accredited courses or activities is available on the website. It is therefore not possible for consumers or employers to independently verify whether a specific course holds current EliteMark™ accreditation status.

Sources:
https://www.elitemark.org/faqs — accessed 7th May 2026
https://www.elitemark.org/joinaotc — accessed 7th May 2026

The website does not publish a defined review or renewal cycle for accredited courses or activities. Membership is structured on an annual or monthly basis, and the Terms & Conditions disclaimer references the possibility of a provider failing to "renew their membership," indicating that renewal is required to maintain accreditation status. No detail is provided about what, if any, reassessment of course content takes place at the point of renewal.

The FAQs page states that if standards are not met at initial assessment, the organisation will provide feedback and re-evaluate once amendments are made. No equivalent ongoing monitoring or periodic re-assessment process is described for courses once initially accredited.
In the absence of a published review cycle, it is not possible to confirm that accreditations reflect the current content and quality of a course over time.

Sources:
https://www.elitemark.org/faqs — accessed 7th May 2026
https://www.elitemark.org/termsconditions — accessed 7th May 2026

The organisation's website advertises an active CPD accreditation service under the EliteMark™ brand and lists several accredited providers on its homepage. The sitemap indicates the website was last updated on 15th April 2026.

The Companies House record shows that Academy of Training Ltd was incorporated on 23rd October 2024 with two SIC codes: 85320 (Technical and vocational secondary education) and 85600 (Educational support services). SIC code 85320, which describes technical and vocational secondary education, is not consistent with the operation of an independent CPD accreditation body. SIC code 85600 (Educational support services) is broader but neither code directly describes an accreditation or certification body function.

No accounts have yet been filed. First accounts are made up to 31st October 2025 and are due by 23rd July 2026. The absence of filed accounts means no financial information about the organisation is currently available on the public record.

Sources:
https://find-and-update.company-information.service.gov.uk/company/16036863 — accessed 7th May 2026
https://www.elitemark.org/ — accessed 7th May 2026

Academy of Training Ltd (company number 16036863) is recorded as Active on Companies House. The company was incorporated on 23rd October 2024. The registered office address is 46 Hospital Bridge Road, Twickenham, England, TW2 5UJ.

The company has two directors: Nik Walder (date of birth August 1946, appointed 23rd October 2024) and Vinata Walder (date of birth October 1974, appointed 23rd October 2024). Both directors have ECCTA identity verification due by 5th November 2026, within the current statutory transition period.

The same two directors — Nik Walder and Vinata Walder — are also the sole directors of West London School of Beauty Ltd (company number 14896283), an active training provider that holds and publicly advertises EliteMark™ accreditation status. See Section 9 for full details of this relationship.

No accounts have been filed for Academy of Training Ltd. First accounts are made up to 31st October 2025 and are due by 23rd July 2026.
The registered SIC codes are 85320 (Technical and vocational secondary education) and 85600 (Educational support services). See Section 10 for observations on the consistency of these codes with the advertised activity.

Sources:
https://find-and-update.company-information.service.gov.uk/company/16036863 — accessed 7th May 2026
https://find-and-update.company-information.service.gov.uk/company/16036863/officers — accessed 7th May 2026
https://find-and-update.company-information.service.gov.uk/company/14896283/officers — accessed 7th May 2026

The FAQs page includes a question addressing the distinction between EliteMark™ accreditation and accreditation by a regulated awarding body, explaining that industry awarding bodies issue qualifications regulated by Ofqual and that independent third-party accreditation checks CPD activity content and quality. This is a broadly accurate description of the distinction.

However, the Join EliteMark page states that membership will give providers the ability to "deliver nationally recognised courses mapped to the latest industry standards and regulations." EliteMark™ is not a regulated awarding body, is not listed on the Ofqual register of recognised awarding organisations, and no statutory or formal national recognition of its accreditation mark is identified from any source. The phrase "nationally recognised" risks creating a misleading impression that CPD accreditation by this organisation confers a status comparable with regulated qualification status. This claim is addressed further under Unsubstantiated Claims below.

Sources:
https://www.elitemark.org/faqs — accessed 7th May 2026
https://www.elitemark.org/joinaotc — accessed 7th May 2026