Ashley Jade CPD Accreditation - The CPD Register Review

Commercial Identification and Contactability

The legal entity (Ashley Jade Ltd, Company No. 15881974) is disclosed in the website footer. The registered office address (16–18 Hall Street, Southport, Merseyside, PR9 0SE) is published in the website footer and on commercial pages.
No direct telephone number is published on the website. No direct email address is published; a contact form is available at ashleyjadeltd.co.uk/pages/contact.

No ICO data protection registration has been found for Ashley Jade Ltd (Company No. 15881974). A related company operating from the same address — Ashley Jade Vocational College Ltd (Company No. 12440366) — holds ICO registration ZB331034 (registered 6th May 2022, expires 5th May 2026). These are separate legal entities with the same sole director. Ashley Jade Ltd processes personal data in connection with its accreditation application service and student portal and does not appear to hold its own data protection registration.
CPD Training Providers submitting course materials through the accreditation application process should satisfy themselves as to the data protection basis on which their materials and personal data are being processed.

Sources: ashleyjadeltd.co.uk footer (accessed 27th April 2026); Companies House, company numbers 15881974 and 12440366 (accessed 27th April 2026); ICO register, registration reference ZB331034 (accessed 27th April 2026).

Transparency of Assessment Framework

Ashley Jade CPD Accreditation describes its assessment criteria in general terms on its accreditation page, stating that courses are reviewed against CPD criteria for structure, learning objectives, and delivery.

No standalone published accreditation criteria document has been identified. The criteria are described in broad terms but are not available as a downloadable or independently reviewable framework. No information is published about who conducts assessments or the qualifications held by assessors.

Source: ashleyjadeltd.co.uk/pages/ashley-jade-cpd-accreditation (accessed 27th April 2026).

Pricing Transparency

Pricing for accreditation services is published on the website. Three packages are available:
Additional Course Approval: £45.00
Basic Accreditation Package: £189.00
Advanced Accreditation Package: £339.00

Source: ashleyjadeltd.co.uk/collections/accreditation-packages (accessed 27th April 2026).

Terms and Conditions

Terms of Service are published at ashleyjadeltd.co.uk/policies/terms-of-service. These are generic platform terms and do not constitute accreditation-specific terms and conditions. No accreditation-specific terms have been identified covering renewal conditions, accreditation withdrawal, intellectual property in submitted course materials, or dispute resolution procedures.

CPD Training Providers are advised to request accreditation-specific terms and conditions before engaging with this organisation, and to review any intellectual property provisions relating to course materials submitted for assessment.

Source: ashleyjadeltd.co.uk/policies/terms-of-service (accessed 27th April 2026).

Individual Course Assessment

The accreditation page states that each course submitted for accreditation is reviewed against CPD criteria individually. This indicates an individual course assessment model rather than blanket accreditation at the provider level.

No public register of individually accredited courses has been identified on the website to independently verify the current accreditation status of specific courses. A Training Academy Directory listing accredited providers is published at ashleyjadeltd.co.uk/pages/training-academy-directory.

Source: ashleyjadeltd.co.uk/pages/ashley-jade-cpd-accreditation (accessed 27th April 2026).

Review and Renewal

The organisation states that accreditation is valid for 12 months and can be renewed annually. Renewal reminders are referenced as part of the ongoing support offered to accredited providers.

No information is published about how material changes to accredited courses between renewal cycles are handled.

Source: ashleyjadeltd.co.uk/pages/ashley-jade-cpd-accreditation (accessed 27th April 2026).

Sale of Training Courses or Materials

Ashley Jade Ltd sells its own training courses and editable training materials via the same website on which it offers CPD accreditation services to third parties. Products include editable training manuals (hair, beauty, aesthetics, and nails), The Academy Empire System, and Academy AI tools for training providers.

Additionally, Ashley Jade Vocational College Ltd (Company No. 12440366) — a separate legal entity incorporated in February 2020 and operating from the same address under the same sole director — delivers vocational hair, beauty, and skills qualifications to learners, including alternative provision for young people. The Vocational College's website links its Online Academy directly to Ashley Jade Ltd's commercial shop.

The accreditation page states that the organisation's own training programmes are externally accredited through an independent CPD accreditation body. The name of that independent body is not disclosed, and it is not possible to independently verify this claim.
CPD Training Providers are advised to consider whether the organisation's involvement in training delivery — across both entities under common directorship — affects their assessment of the independence of its accreditation decisions, and to ask what safeguards govern the separation of the accreditation function from the commercial training activity.

Sources: ashleyjadeltd.co.uk (accessed 27th April 2026); ashleyjade.co.uk (accessed 27th April 2026); Companies House, company numbers 15881974 and 12440366 (accessed 27th April 2026).

Financial Relationships with Third-Party Service Providers

No affiliate, referral, or commercial partnership arrangements with third-party service providers have been disclosed on the Ashley Jade website at the time of this review.

Source: ashleyjadeltd.co.uk (accessed 27th April 2026).

Ownership or Control Relationships with Aligned Commercial Interests

Ashley Jade Ltd (Company No. 15881974, incorporated 6th August 2024) operates the Ashley Jade CPD Accreditation scheme and sells commercial training materials. Ashley Jade Vocational College Ltd (Company No. 12440366, incorporated 4th February 2020, formerly House of Hair and Beauty The Academy Ltd) operates as a vocational college delivering hair, beauty, and skills qualifications to learners, including alternative provision for young people with social, emotional, and mental health needs, in partnership with local councils and secondary schools in the Sefton and Liverpool region.

Both companies are registered at the same address (16–18 Hall Street, Southport, Merseyside, PR9 0SE) and share the same sole director: Ashley Hawkes.

The Vocational College website (ashleyjade.co.uk) links its Online Academy directly to Ashley Jade Ltd's commercial shop, indicating an active commercial connection between the two entities under common directorship.

The accreditation page at ashleyjadeltd.co.uk states that Ashley Jade Ltd's own training programmes are externally accredited through an independent CPD accreditation body. Given that both companies operate from the same address under the same sole director, and given that the Vocational College delivers training in the same subject areas as those served by Ashley Jade CPD Accreditation, it is not possible to independently verify whether the Vocational College's courses are accredited by Ashley Jade Ltd's own scheme. If this is the case, it would constitute self-accreditation between two companies under sole common directorship and control.

The existence of this structural relationship is material information for CPD Training Providers considering whether the Ashley Jade CPD Accreditation scheme operates with genuine independence from the training interests of its director.

Sources: Companies House, company numbers 15881974 and 12440366, People tab (accessed 27th April 2026); ashleyjade.co.uk (accessed 27th April 2026); ashleyjadeltd.co.uk/pages/ashley-jade-cpd-accreditation (accessed 27th April 2026).

Consistency of Filings with Advertised Activity

Ashley Jade Ltd (Company No. 15881974) was incorporated on 6th August 2024. First accounts are due by 6th May 2026. The most recent confirmation statement was dated 5th August 2025. No dormant accounts have been filed. The company's advertised activity is consistent with its registered SIC codes: 85590 (Other education not elsewhere classified) and 96020 (Hairdressing and other beauty treatment).

Ashley Jade Vocational College Ltd (Company No. 12440366) was incorporated on 4th February 2020. Last accounts were made up to 28th February 2025. The most recent confirmation statement was dated 1st May 2025. The company's advertised activity is consistent with its registered SIC codes: 85310 (General secondary education), 85320 (Technical and vocational secondary education), 85510 (Sports and recreation education), and 85600 (Educational support services).

Source: Companies House, company numbers 15881974 and 12440366 (accessed 27th April 2026).

Companies House Status

Ashley Jade Ltd (Company No. 15881974) has Active status at Companies House. The company was incorporated on 6th August 2024 and is registered at 16–18 Hall Street, Southport, England, PR9 0SE. Sole director: Ashley Hawkes.

Ashley Jade Vocational College Ltd (Company No. 12440366) also has Active status at Companies House. The company was incorporated on 4th February 2020 (formerly House of Hair and Beauty The Academy Ltd) and is registered at the same address. Sole director: Ashley Hawkes.

Source: Companies House, company numbers 15881974 and 12440366 (accessed 27th April 2026).

Website Status

The website at ashleyjadeltd.co.uk is active and serves recognisable commercial content related to CPD accreditation services.
A second website, ashleyjade.co.uk, is active and operated by the related entity Ashley Jade Vocational College Ltd (Company No. 12440366) from the same address and under the same sole director.

Both websites accessed 27th April 2026.

Regulatory Rulings and Public Enforcement Records

No published rulings or formal enforcement actions by the Advertising Standards Authority, the Information Commissioner's Office, Trading Standards, or any other regulatory body have been identified against Ashley Jade Ltd, Ashley Jade Vocational College Ltd, or Ashley Jade CPD Accreditation at the time of this review.

Reviewed: 27th April 2026.

Distinguishing CPD from Regulated Qualifications

The Ashley Jade CPD accreditation page contains explicit statements distinguishing CPD accreditation from Ofqual-regulated qualifications, including:
"CPD accreditation is not an Ofqual-regulated qualification."
"Ashley Jade CPD Accreditation is a commercial CPD certification service and is not a governmental or statutory body."
"CPD accreditation does not constitute a regulated qualification, does not provide awarding body status, and does not replace legally required regulated training."

The FAQ states: "No. CPD accreditation is not an Ofqual-regulated qualification and does not replace any regulated qualification that may be legally required."

Note: Ashley Jade Vocational College Ltd — the related entity under common directorship operating from the same address — delivers Ofqual-regulated qualifications including VTCT awards, open awards, and functional skills qualifications. These are entirely separate from the CPD accreditation scheme operated by Ashley Jade Ltd and should not be conflated.

Sources: ashleyjadeltd.co.uk/pages/ashley-jade-cpd-accreditation (accessed 27th April 2026); ashleyjade.co.uk (accessed 27th April 2026).

Further Information about this organisation

Website

https://ashleyjadeltd.co.uk/

Companies House Number

15881974

Companies House Incorporation Date

6th August 2024

ICO Number

Not found for Ashley Jade Ltd (15881974). See Commercial Identification section.

ICO Registration Date

Not applicable

Physical Office Published

Yes

Telephone

Live Chat

Pricing Published

Yes

Accreditation Criteria Published

Partial

Activities Individually Accredited

Yes (stated)

Review Frequency

Annual (12 months)

Last Updated

27th April 2026

Disclaimer

We do our best to ensure that all information is accurate and up to date. If you are part of the above-mentioned organisation and some of the information, we have found is inaccurate please contact us at [email protected] so we can rectify this for you.

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