Ashley Jade CPD Accreditation - The CPD Register Review

Commercial Identification and Contactability

The legal entity operating the website is identified as Ashley Jade Ltd. The company name appears in the website footer and in the published Privacy Policy, which names Ashley Jade Ltd as the data controller and gives the registered office address as 16–18 Hall Street, Southport, Merseyside, PR9 0SE.

A general contact email is published in the footer, and a second email is given in the Privacy Policy for data-protection matters. Contact is also available via an online enquiry form. No telephone number is published on the pages reviewed, and no live chat facility was observed.

The company's registration number (15881974) was not found on any of the pages reviewed, including the footer, the contact page, the Terms of Service and the Privacy Policy. Under the trading disclosure provisions of the Companies Act 2006, a company is required to display its registered number, the part of the UK in which it is registered, and its registered office address on its website. CPD Training Providers may wish to note that, while the entity is otherwise identifiable, its registered company number is not currently displayed on the website.

Sources: ashleyjadeltd.co.uk (home, contact, terms and privacy pages) (accessed 17th July 2026); Companies House, company number 15881974 (accessed 17th July 2026).

Transparency of Assessment Framework

The CPD accreditation page sets out a five-stage process: choose a package, apply online, "expert validation" (described as a team of industry experts reviewing the provider's courses against "recognised standards"), receive accreditation, and feature on the provider directory.

No standalone assessment framework or set of published criteria was identified. The "recognised standards" against which courses are said to be reviewed are not specified or published, and no information is given about who conducts assessments or the qualifications they hold. From the published material, CPD Training Providers are unable to see in advance the specific criteria against which their courses would be assessed.

Source: ashleyjadeltd.co.uk/pages/ashley-jade-cpd-accreditation (accessed 17th July 2026).

Pricing Transparency

Pricing for CPD accreditation is published on the website. Accreditation is offered as a 12-month package across three tiers, based on the number of the provider's own courses to be accredited, with a per-course fee for additional courses on the lower tiers. Instalment payment options (Klarna / Shop Pay) are offered. Current pricing is available on the CPD accreditation page.

Source: ashleyjadeltd.co.uk/pages/ashley-jade-cpd-accreditation (accessed 17th July 2026).

Terms and Conditions

The website publishes Terms of Service, a Privacy Policy and a Refund Policy. The Terms of Service are general website terms addressing acceptance of terms, use of the website, disclaimers and limitation of liability, an insurance/liability provision relating to training, indemnity and governing law (England and Wales).

No accreditation-specific terms and conditions were identified. The published terms do not appear to address matters specific to the accreditation relationship, such as the conditions of renewal, the circumstances in which accreditation may be withdrawn, intellectual property in course materials submitted for assessment, the confidentiality and non-use of those materials, the status of the provider's directory listing and seal on non-renewal, or a dispute-resolution procedure for accreditation matters. CPD Training Providers are advised to request accreditation-specific terms before engaging, and to review any provisions relating to submitted course materials.

Source: ashleyjadeltd.co.uk/policies/terms-of-service (accessed 17th July 2026).

Individual Course Assessment

The accreditation model is based on providers submitting their own courses for accreditation, with packages defined by the number of courses (tiers covering 1–5, 5–10 and 10 or more courses, and a per-course fee for additional courses on the lower tiers). The website states that submitted courses are reviewed by a team of industry experts, indicating an individual course-review model rather than provider-level blanket accreditation.

Accredited providers are listed on a public provider directory and receive an individual provider page displaying their courses, seal and reviews. No separate public register was identified that records the specific assessment outcome for each accredited course beyond the directory listing.

Source: ashleyjadeltd.co.uk/pages/ashley-jade-cpd-accreditation; ashleyjadeltd.co.uk/pages/directory (accessed 17th July 2026).

Review and Renewal

Accreditation is offered as a 12-month package and renews annually. The website states that the annual renewal cost decreases as a provider's volume of verified positive student reviews grows, and that a "Seal of Excellence" displayed by the provider rises through tiers (described as "Acclaimed" and "Best-Selling") as the provider's review count increases.

The published material links renewal pricing and the displayed seal tier to the provider's student-review volume. It does not describe any re-assessment of the provider's courses against a framework at renewal, or how material changes to accredited courses between renewal cycles are handled. CPD Training Providers and consumers may wish to note what the seal tier reflects when considering what the accreditation represents.

Source: ashleyjadeltd.co.uk/pages/ashley-jade-cpd-accreditation (accessed 17th July 2026).

Sale of Training Courses or Materials

Ashley Jade Ltd sells its own training and business products through the same website on which it offers CPD accreditation to third-party providers. These products include editable training manuals for hair, beauty, aesthetics and nails, academy-building packages (including a starter vault, a "90-Day Academy" and an "Academy AI Playbook"), and custom website builds. The CPD accreditation offering is presented alongside these products, under a model described on the site as accrediting a provider's own courses.

The website also describes the business as a "CPD-Certified Accreditation Body", which indicates that the accreditation scheme is itself certified by an external CPD body; the identity of that body is not stated on the pages reviewed, and the arrangement could not be independently verified.

Because the organisation both sells training and academy-building products and accredits training providers operating in the same subject areas (hair, beauty and aesthetics), a structural question arises as to the independence of the accreditation function from the organisation's own commercial training activity. CPD Training Providers are advised to consider what safeguards separate the accreditation function from the commercial training activity, and what undertakings are given regarding the confidentiality and non-use of course materials submitted for assessment.

Source: ashleyjadeltd.co.uk (home and CPD accreditation pages) (accessed 17th July 2026).

Financial Relationships with Third-Party Service Providers

No affiliate, referral or sponsorship arrangements with third-party service providers were disclosed on the pages reviewed. The website offers third-party instalment-payment options (Klarna / Shop Pay) at checkout and operates on the Shopify platform; the Privacy Policy states that personal data may be shared with service providers and with marketing and business partners where consent is provided. No specific commercial partnership or affiliate arrangement was identified for disclosure purposes.

Source: ashleyjadeltd.co.uk (home and privacy pages) (accessed 17th July 2026).

Ownership or Control Relationships with Aligned Commercial Interests

Ashley Jade Ltd (Company No. 15881974) is under the control of a single director, as recorded at Companies House. The principal aligned commercial interest identified is internal to the company itself: it both offers CPD accreditation and sells its own training and academy-building products in the same subject areas, as described under "Sale of Training Courses or Materials". No separate aligned commercial entity is recorded in this listing. CPD Training Providers may wish to weigh this combination of activities when considering the independence of the accreditation scheme.

Source: Companies House, company number 15881974 (accessed 17th July 2026); ashleyjadeltd.co.uk (accessed 17th July 2026).

Consistency of Filings with Advertised Activity

Ashley Jade Ltd (Company No. 15881974) was incorporated on 6 August 2024. Its first accounts were made up to 31 August 2025, and its most recent confirmation statement was dated 5 August 2025 (next statement due 19 August 2026). The company's advertised activity — education and training, and hairdressing and beauty — is consistent with its registered SIC codes: 85590 (Other education not elsewhere classified) and 96020 (Hairdressing and other beauty treatment). No inconsistency between the company's filings and its advertised activity was identified.

Source: Companies House, company number 15881974 (accessed 17th July 2026).

Companies House Status

Ashley Jade Ltd (Company No. 15881974) has Active status at Companies House. The company was incorporated on 6 August 2024 and is registered at 16–18 Hall Street, Southport, England, PR9 0SE. It was previously named Filtr By Ashley Jade Ltd (to 2 January 2025). The company is under the control of a single director.

Source: Companies House, company number 15881974 (accessed 17th July 2026).

Website Status

The website at ashleyjadeltd.co.uk is active and serves commercial content relating to CPD accreditation, editable training manuals, academy-building packages and website builds.

Website accessed 17th July 2026.

Regulatory Rulings and Public Enforcement Records

No published rulings or formal enforcement actions by the Advertising Standards Authority, the Information Commissioner's Office, Trading Standards or any other regulatory body were identified against Ashley Jade Ltd or Ashley Jade CPD Accreditation at the time of this review.
Reviewed: 17th July 2026.

Distinguishing CPD from Regulated Qualifications

CPD accreditation and regulated qualifications are different. CPD accreditation recognises continuing professional development activity; it is not a regulated qualification, does not confer awarding-body status, and does not replace any legally required regulated training. A regulated qualification is one delivered through an awarding organisation recognised by a qualifications regulator (in England, Ofqual).

The website prominently features credential claims associating the business and its founder with regulated provision and a "specialist college" (for example, "Ofqual-Registered Specialist College"). On the CPD accreditation pages reviewed, the accreditation is described as courses being "independently recognised as meeting a professional standard of continuing development"; those pages do not contain an explicit statement distinguishing the CPD accreditation offered by Ashley Jade Ltd from an Ofqual-regulated qualification. CPD Training Providers and consumers should note that the CPD accreditation offered is separate from any regulated qualification and should not treat the two as equivalent.

Source: ashleyjadeltd.co.uk (home, about and CPD accreditation pages) (accessed 17th July 2026).

Further Information about this organisation

Website

https://ashleyjadeltd.co.uk/

Companies House Number

15881974

Companies House Incorporation Date

6th August 2024

ICO Number

Not found for Ashley Jade Ltd (15881974). See Commercial Identification section.

ICO Registration Date

Not applicable

Physical Office Published

Yes

Telephone

Live Chat

Pricing Published

Yes

Accreditation Criteria Published

Partial

Activities Individually Accredited

Yes (stated)

Review Frequency

Annual (12 months)

Last Updated

17th July 2026

Disclaimer

We do our best to ensure that all information is accurate and up to date. If you are part of the above-mentioned organisation and some of the information, we have found is inaccurate please contact us at [email protected] so we can rectify this for you.

Methodology and Criteria for CPD Accreditation Organisation Listings

Back to CPD Accreditation Organisation Rankings

Ashley Jade LTD t/a Ashley Jade CPD Accreditation