BAS International Accreditation

Commercial identification and contactability

The organisation trades as BAS International Accreditation. The registered legal entity is BAS International Approved Limited, Companies House number 12997308, incorporated 4 November 2020. The sole director and person with significant control is Miss Beverley Sandford (date of birth April 1983), appointed 4 November 2020, holding 75% or more of shares and voting rights.

The registered office address — 313 Clipsley Lane, Haydock, St. Helens, England, WA11 0SG — is disclosed at Companies House but is not published on the website. The contact page at bas-international.co.uk/contact/ publishes only an email address and telephone number. No physical address is displayed anywhere on the website.

The Companies House registered company name and company number are not displayed on the website in a manner consistent with the trading disclosure requirements of the Companies Act 2006, sections 1200–1206. These provisions require UK companies to state their registered name and company number on their website and in commercial correspondence.

The absence of a published address means that in the event of a commercial dispute, service failure, or refund claim, a contracting training provider or consumer cannot readily identify a physical address at which legal correspondence may be served without conducting a Companies House search.

Sources:
https://bas-international.co.uk/contact/ — accessed 20 May 2026
https://find-and-update.company-information.service.gov.uk/company/12997308 — accessed 20 May 2026
https://find-and-update.company-information.service.gov.uk/company/12997308/officers — accessed 20 May 2026

Transparency of assessment framework

No published assessment framework or accreditation criteria has been identified on the website. The accreditation page at bas-international.co.uk/accreditation/ describes the benefits of accreditation and the application process, but does not set out the criteria against which submitted courses or materials are assessed.

The page states that courses are verified by "one of our assessors" and that materials must meet "a strict high standard" and "the necessary criteria for approval", but no criteria are published. Training providers applying for accreditation cannot determine in advance the standards against which their submissions will be judged.

The About Us page at bas-international.co.uk/about/ states that the organisation aims to "improve the industry standards through understanding, knowledge and good education" and references "in house experts", but no framework document, criteria page, or published standard is linked or referenced anywhere on the website.

The absence of a published framework means that the accreditation this organisation grants constitutes an assertion without publicly verifiable criteria. The CPD Register considers the publication of assessment criteria to be a foundational requirement for any credible accreditation service.

Sources:
https://bas-international.co.uk/accreditation/ — accessed 20 May 2026
https://bas-international.co.uk/about/ — accessed 20 May 2026

Pricing transparency

Pricing is published on the website across tiered accreditation packages. The accreditation page and individual package pages (Starter and Platinum) state that add-on courses cost £70 per course per year and additional tutors cost £25 per tutor per year. Base package fees are published on individual product pages at bas-international.co.uk/starter/ and bas-international.co.uk/product/platinum-accrediation/.

Pricing is accessible without login or prior contact, which meets the pricing transparency criterion.

It is noted, however, that the pricing model explicitly promotes a blanket accreditation structure ("Get from one – unlimited courses accredited for one fee"), which is addressed separately in Section 5.

Sources:
https://bas-international.co.uk/accreditation/ — accessed 20 May 2026
https://bas-international.co.uk/starter/ — accessed 20 May 2026
https://bas-international.co.uk/product/platinum-accrediation/ — accessed 20 May 2026

Terms and conditions

No dedicated terms and conditions page has been identified on the website. The accreditation page at bas-international.co.uk/accreditation/ contains some limited contractual language within the application process description — specifically that accreditation fees are non-refundable once an application has been accepted and approved, and that accreditation may be cancelled if a payment plan is voided — but no full terms governing the accreditation relationship are published.

No terms covering the following have been identified: the duration of accreditation, conditions for withdrawal of accreditation status, intellectual property provisions relating to course materials submitted for assessment, complaints and dispute resolution procedures, or data handling in respect of submitted materials.

The partial terms embedded in the product description do not constitute a complete or accessible set of terms and conditions. Training providers and consumers are strongly advised to request a full copy of the applicable terms and conditions before entering into any agreement with this organisation.

Sources:
https://bas-international.co.uk/accreditation/ — accessed 20 May 2026. No standalone terms and conditions page identified across the website.

Individual course assessment

The website's pricing and accreditation model explicitly operates on a blanket accreditation basis. The accreditation page and all package pages state: "Get from one – unlimited courses accredited for one fee." This means that a training provider pays a single flat fee and receives accreditation for an unlimited number of courses, without each course being individually assessed.

This model does not provide the consumer assurance that the specific course they are considering has been individually evaluated against a defined standard. Under a blanket model, courses may be added, changed, or materially revised without the accreditation body's knowledge, and the accreditation status attached to a course may not reflect its current content.

The CPD Register's published guidance on blanket accreditation can be found at thecpdregister.com/blanket-accreditation.

Sources:
https://bas-international.co.uk/accreditation/ — accessed 20 May 2026
https://bas-international.co.uk/starter/ — accessed 20 May 2026
https://bas-international.co.uk/platinum/ — accessed 20 May 2026

Review and renewal

No defined review or renewal cycle for accredited courses or activities has been identified on the website. The accreditation page references annual pricing for add-on courses and tutors, which implies a one-year accreditation period, but no process for the proactive reassessment of accredited content during or at the end of that period is described.

The organisation does not publish any process for handling material changes to accredited course content between accreditation periods. Under the blanket model described in Section 5, courses may be added or changed without triggering any review process.

Sources:
https://bas-international.co.uk/accreditation/ — accessed 20 May 2026. No review or renewal framework identified.

Sale of training courses or materials

The director and sole person with significant control of BAS International Approved Limited, Miss Beverley Sandford, operates Kneads Training Academy & Therapy Centre, a training provider that sells beauty training courses and materials. This is confirmed by the organisation's own accredited companies register at bas-international.co.uk/accredited-companies/, which lists:

Beverley Sandford, 313 Clipsley Lane, Haydock, St Helens, WA11 0SG, www.kneadstrainingacademy.co.uk

The registered address of Kneads Training Academy is identical to the registered office address of BAS International Approved Limited at Companies House (313 Clipsley Lane, Haydock, St. Helens, WA11 0SG), and the director is the same individual.

This means the sole director and owner of BAS International Accreditation simultaneously operates a competing training business that appears on the organisation's own accredited provider register. This is a direct and material conflict of interest. The following specific concerns arise:

The accreditation body may be accrediting materials produced by a training business under the direct control of its sole director, without those materials being subject to the same independent assessment applied to third-party submissions.

Competing training providers who submit proprietary course materials for accreditation are sharing those materials with an organisation whose director operates a competing training business at the same address.

No conflict-of-interest policy, safeguards, or disclosure has been identified on the website.

Sources:
https://bas-international.co.uk/accredited-companies/ — accessed 20 May 2026
https://find-and-update.company-information.service.gov.uk/company/12997308/persons-with-significant-control — accessed 20 May 2026

Financial relationships with third-party service providers

The website makes repeated reference to insurance partners throughout its accreditation pages. The accreditation page states that obtaining BAS accreditation "enables your students to get insured by our insurance partners" and that the organisation's accreditation is "recognised by various insurance providers worldwide." It further states that students without an accredited training qualification from one of BAS's partners could have their insurance invalidated.

No insurance partners are named on the website. No disclosure is made of whether BAS International Accreditation receives any referral fees, commissions, or other financial benefit from insurance providers in connection with these relationships.

The ASA's CAP Code requires that material commercial relationships affecting the content of marketing communications — including referral and affiliate arrangements — are clearly and prominently disclosed. The repeated linking of BAS accreditation to insurance eligibility, without disclosure of the commercial basis of that relationship (if any), is a concern under CAP Code rule 3.1 (misleading advertising) and the requirement for transparency around commercial relationships.

Training providers and consumers should seek clarification from the organisation on the nature of its relationship with its insurance partners before placing reliance on any insurance-related claims.

Sources:
https://bas-international.co.uk/accreditation/ — accessed 20 May 2026
https://bas-international.co.uk/about/ — accessed 20 May 2026

Ownership or control relationships with aligned commercial interests

As set out in Section 7, the sole director and 75%+ shareholder of BAS International Approved Limited (Miss Beverley Sandford) concurrently operates Kneads Training Academy & Therapy Centre, a training provider, from the same registered address (313 Clipsley Lane, Haydock, St. Helens, WA11 0SG). Kneads Training Academy appears on BAS International Accreditation's own register of accredited companies.

This means:

- The same individual controls both the accreditation body and a training business that is accredited by that body.
- The organisation is, in practice, self-accrediting the training materials of a business under the direct control of its sole owner.
- No independent assessment of those materials can be guaranteed.

This arrangement represents a fundamental conflict between the accreditation function (which requires independence from the market it assesses) and the commercial interest of the sole controlling person. No disclosure of this arrangement and no conflict-of-interest policy has been identified anywhere on the website.

Sources:
https://bas-international.co.uk/accredited-companies/ — accessed 20 May 2026
https://find-and-update.company-information.service.gov.uk/company/12997308/officers — accessed 20 May 2026
https://find-and-update.company-information.service.gov.uk/company/12997308/persons-with-significant-control — accessed 20 May 2026

Consistency of filings with advertised activity

BAS International Approved Limited is registered at Companies House under number 12997308 with a stated nature of business of SIC code 85600 — Educational support services. This is broadly consistent with the accreditation services advertised on the website.

The registered company name includes the word "Approved", which appears on the UK Government's list of sensitive words and expressions (Annex A) under the guidance on incorporation and company names. The use of "Approved" in a company name can imply a connection with, or authorisation by, a government body or official regulatory authority. No evidence has been identified that BAS International Approved Limited holds any form of official governmental or regulatory approval. Training providers and consumers should note that the word "Approved" in the registered name does not itself confer any official status.

The trading name "BAS International Accreditation" further uses the word "International", also a sensitive expression under Annex A, the use of which may imply a scale or geographic scope of operation that has not been independently verified.

Sources:
https://find-and-update.company-information.service.gov.uk/company/12997308 — accessed 20 May 2026
https://www.gov.uk/government/publications/incorporation-and-names/annex-a-sensitive-words-and-expressions-or-words-that-could-imply-a-connection-with-government — accessed 20 May 2026

Companies House status

BAS International Approved Limited is registered at Companies House under company number 12997308. Current status: Active. Incorporated: 4 November 2020.

Source: https://find-and-update.company-information.service.gov.uk/company/12997308 — accessed 20 May 2026

Website status

The website at https://bas-international.co.uk/ was reachable and returning content at the time of this review.

Source: https://bas-international.co.uk/ — accessed 20 May 2026

Regulatory rulings and public enforcement records

A search of the ASA's published rulings database returned zero results for "BAS International" at the time of this review. No ASA rulings, informally resolved cases, or non-compliant advertiser entries have been identified against BAS International Accreditation or BAS International Approved Limited.

No other public regulatory enforcement records have been identified.

Absence from the ASA's published rulings database does not constitute a clean bill of health; it records only complaints that have been formally investigated and published. The insurance-related claims identified in Section 8 may warrant further scrutiny under the CAP Code.

Source: https://www.asa.org.uk/codes-and-rulings/rulings.html — searched 20 May 2026 (0 results for "BAS International")

Distinguishing CPD from regulated qualifications

No statement distinguishing CPD accreditation from regulated qualifications has been identified on the website. The organisation operates in the beauty, holistic, and therapy training sector, where the distinction between CPD accreditation and regulated qualification status is frequently misunderstood by consumers.

The accreditation page uses language such as "your qualifications have been verified" and "your training courses and materials are of the highest industry standard", and states that accreditation "conveys to your potential students that your materials meet a high standard and that your own qualifications are verified." This language does not clearly differentiate between CPD-accredited training and formally regulated qualifications recognised by Ofqual or equivalent qualifications regulators, and may create a misleading impression for consumers.

No clarifying statement — for example, one explaining that BAS accreditation is not a regulated qualification, carries no Ofqual qualification number, and should not be equated with formal academic or vocational qualifications — has been identified anywhere on the website.

Sources:
https://bas-international.co.uk/accreditation/ — accessed 20 May 2026
https://bas-international.co.uk/about/ — accessed 20 May 2026

Unsubstantiated claims

The following claims made on the website have not been independently substantiated and no supporting evidence is published:

"Accreditation recognised by various insurance providers worldwide" (bas-international.co.uk/accreditation/): No insurance providers are named. The word "worldwide" implies international recognition that has not been verified. This claim cannot be independently assessed and may be misleading under CAP Code rule 3.1.

"Your training courses and materials are of the highest industry standard" (bas-international.co.uk/accreditation/): No independent benchmark, standard, or regulatory reference is cited to substantiate the claim that BAS accreditation equates to "the highest industry standard."

"Accreditation recognised by various insurance providers worldwide" combined with the implied warning that not having BAS accreditation "could invalidate your insurance" (bas-international.co.uk/accreditation/): The suggestion that insurance could be invalidated by the absence of BAS-specific accreditation — rather than any other recognised accreditation — is a potentially material commercial claim that appears designed to create urgency. No insurance provider names or policy terms are cited in support of this claim. This requires scrutiny under CAP Code rules 3.1 and 3.7 (substantiation and misleading claims).

"In house experts" (bas-international.co.uk/about/): No assessors, expert panel, or qualification criteria for assessors are identified or named on the website.

The use of "Approved" in the registered company name (BAS International Approved Limited) implies a level of official endorsement that has not been substantiated. No approving body is identified.

Sources:
https://bas-international.co.uk/accreditation/ — accessed 20 May 2026
https://bas-international.co.uk/about/ — accessed 20 May 2026

Further Information about this organisation

Website

https://bas-international.co.uk/

Companies House Number

12997308

Companies House Incorporation Date

4 November 2020

ICO Number

Not found — no registration identified

ICO Registration Date

Not found

Physical Office Published

Telephone

Yes

Live Chat

Pricing Published

Yes

Accreditation Criteria Published

Activities Individually Accredited

Unknown

Review Frequency