The following claims published on the website are unsubstantiated and are recorded here as matters of concern under the CAP Code (the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing), specifically rules 3.1 (misleading advertising) and 3.7 (substantiation), which apply to marketing communications on websites.
"Over 30 years of unrivalled expertise"
The homepage states that the organisation stands as "a pillar of excellence with over 30 years of unrivalled expertise in education, professional training, and quality assurance." Certified Professional Development (CPD) Ltd was incorporated on 27th January 2025. The company has therefore been in existence for approximately 15 months at the time of this review. The claim of "over 30 years" of expertise cannot be attributed to the company as a legal entity. No named individuals, biographical information, or supporting evidence is provided anywhere on the website to substantiate any claim of 30 years of expertise at an individual or organisational level. This claim is materially inconsistent with the company's incorporation date as recorded at Companies House and, in the absence of substantiation, is liable to mislead prospective customers about the organisation's history and experience.
"Internationally Recognized Accreditation"
The About Us and Become a CPD Provider pages claim the organisation offers "Internationally Recognized Accreditation aligned with industry benchmarks" and that accreditation provides "global recognition." No evidence is provided of the international bodies, frameworks, jurisdictions, or mechanisms by which the organisation's accreditation is recognised internationally. The organisation was incorporated in January 2025 and, at the time of this review, provides no information on any accredited providers or completed accreditations beyond its own related party. This claim is unsubstantiated.
"Trusted by Professionals & Employers across multiple sectors"
The About Us page states the organisation is "Trusted by Professionals & Employers across multiple sectors." No evidence of this trust — such as independent accredited providers, case studies, testimonials, or independent endorsements — is provided on the website. The organisation was incorporated in January 2025 and no evidence of trading activity at any scale beyond its related party is available from the public record.
"Over 3.4 million professionals worldwide engage in or create CPD courses"
The homepage presents this statistic followed by an invitation to join CPDCo and "become part of a growing network of accredited providers." This statistic appears to describe the global CPD market in general rather than the organisation's own network. Its placement in this context is liable to mislead prospective customers into believing the organisation has a network of 3.4 million professionals, when no such network is evidenced. No source is cited for the statistic.
"We set the benchmark for CPD accreditation"
The CPD Explained page states: "At Certified Professional Development (CPD), we set the benchmark for CPD accreditation." No basis for this claim is provided. The organisation was incorporated in January 2025 and no evidence of sector-wide standing, independent recognition, or benchmarking authority is presented.
These claims, individually and collectively, present a materially misleading impression of the organisation's experience, scale, reach, and authority. They are inconsistent with verifiable facts available from the company's public record and from the website's own content.
Source:
https://thecpdco.com/ — accessed 7th May 2026
Source:
https://thecpdco.com/about-us.html — accessed 7th May 2026
Source:
https://thecpdco.com/cpd-explained.html — accessed 7th May 2026
Source:
https://find-and-update.company-information.service.gov.uk/company/16209874 — accessed 7th May 2026
Source: CAP Code (Edition 12), rules 3.1 and 3.7 —
https://www.asa.org.uk/type/non-broadcast/code-section/03.html — accessed 7th May 2026