The following claims identified on
https://www.cpdaccreditation.online/ raise concerns under the CAP Code (UK Code of Non-broadcast Advertising and Direct & Promotional Marketing) as potentially unsubstantiated or misleading. All claims are from publicly indexed website content accessed 28 April 2026.
"Top-tier CPD accreditation services" — This is a superlative claim implying the organisation's services are among the highest quality available. No independent evidence, benchmark, or third-party assessment substantiating this claim has been identified on the website. Under the CAP Code, superlative claims must be substantiated.
"We ensure courses meet the highest CPD standards" — This claim implies the organisation applies a defined, established standard. No published standard, criteria framework, or benchmark has been identified against which this claim can be verified.
"Rigorous CPD accreditation" — The use of "rigorous" to describe the accreditation process implies a demanding, robust, and thorough assessment. In the absence of any published assessment criteria, there is no publicly available basis on which this claim can be evaluated. It is therefore unsubstantiated on the basis of publicly available information.
"Public registry ensures verified program credibility" — The website refers to a public registry in which accredited providers are listed. No functioning public registry has been accessible during the review period, as the website itself was returning an HTTP 500 server error at the time of review on 28 April 2026.
"CPD is recognised and respected as a favourable qualification by over 1000 institutes across the UK and Ireland" — This claim implies broad sector-wide recognition of CPD as a qualification. The figure of "over 1000 institutes" is unattributed and unsourced. No evidence has been identified on the website to substantiate this figure or identify the institutes concerned. The use of the word "qualification" in this context conflates CPD accreditation with regulated qualification status (see Section 14 above).
Source:
https://www.cpdaccreditation.online/ — accessed 28 April 2026 (content sourced from search engine index)
CAP Code (UK Code of Non-broadcast Advertising and Direct & Promotional Marketing), Rules 3.1, 3.7, 4.1 —
https://www.asa.org.uk/type/non_broadcast/code_section/03.html.