CPD Direct

CPD Direct operates via the website cpddirect.org and presents itself as a CPD accreditation body offering accreditation services to training providers. No legal entity is disclosed anywhere on the website. The site does not name a registered company, sole trader, or partnership operating the service, as required by the Companies Act 2006 (sections 1200--1206), which require businesses using a trading name to disclose the legal entity on their website, in commercial correspondence, and at any place of business.

The contact page at https://cpddirect.org/contact-us/ (accessed 24th June 2026) publishes only two email addresses. No physical trading address, telephone number, or company registration number appears on the website at the time of this review.

A cached Google search result (accessed 24th June 2026) shows that the contact page previously displayed a physical address of 37th Floor, One Canada Square, Canary Wharf, London E14 5AA alongside mobile telephone numbers +44 7462 333256 and +44 7361 914908. One Canada Square is a well-known virtual and serviced office address. That address and those numbers are no longer displayed on the live page as at 24th June 2026.

The contact page embeds a Google Maps panel pointing to the London Eye, not any stated business address. This is a website template placeholder that has not been replaced with a genuine business location.

The website does not identify any individual responsible for the organisation, its governance, or its accreditation decisions.

Source: https://cpddirect.org/contact-us/ -- accessed 24th June 2026; https://find-and-update.company-information.service.gov.uk/company/09815447 -- accessed 24th June 2026.

CPD Direct does not publish an assessment framework or accreditation criteria. The accreditation process page at https://cpddirect.org/accreditation-process/ (accessed 24th June 2026) describes four high-level procedural stages: application submission, review and evaluation, accreditation decision, and monitoring and compliance. These are described in generic terms only. The application submission section states that submissions include "detailed information about the CPD activity, such as objectives, content, target audience, delivery method, and assessment criteria," but no criteria against which submitted activities are evaluated are published anywhere on the website.

The review and evaluation section states that "a panel of experts in the relevant field" evaluates alignment "with professional standards and learning objectives," but no standards are identified, no assessment rubric is published, and no assessor qualifications or credentials are disclosed.

The FAQ page at https://cpddirect.org/faq/ (accessed 24th June 2026) states that submissions are evaluated "based on predefined criteria to ensure quality and relevance to professional development standards." A reference to "predefined criteria" that are not published is not, in substance, a published assessment framework.

No accredited courses register is published. Training providers and consumers are therefore unable to verify independently which specific courses hold accreditation status with CPD Direct.

Source: https://cpddirect.org/accreditation-process/ -- accessed 24th June 2026; https://cpddirect.org/faq/ -- accessed 24th June 2026.

No terms and conditions are published on the cpddirect.org website. A review of all pages listed in the website's sitemap (https://cpddirect.org/page-sitemap1.xml, accessed 24th June 2026) found no terms and conditions page, no privacy policy, and no data protection statement.

The application form at https://cpddirect.org/application-form/ (accessed 24th June 2026) collects personal information from prospective applicants including name, email address, organisation name, and type of centre. The collection of personal data without a published privacy notice is inconsistent with the requirements of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, which require a privacy notice to be provided to data subjects at the time their data is collected.

The absence of published terms and conditions means that training providers considering engagement with CPD Direct have no published basis on which to assess accreditation duration, renewal conditions, intellectual property provisions regarding course materials submitted for assessment, refund and cancellation rights, or dispute resolution procedures before committing to payment.

Source: https://cpddirect.org/application-form/ -- accessed 24th June 2026; https://cpddirect.org/page-sitemap1.xml -- accessed 24th June 2026.

Primary-source evidence establishes a direct connection between CPD Direct (the accreditation service) and Educare Direct (a training provider).

The telephone number +44 7462 333256 was previously published on the CPD Direct contact page at https://cpddirect.org/contact-us/, as evidenced by a cached Google search result accessed on 24th June 2026 showing that page content. That number and the associated address are no longer displayed on the live contact page as at 24th June 2026. The same telephone number +44 7462 333256 is currently published as the primary contact number for Educare Direct at https://educaredirect.com/contact-us/ (accessed 24th June 2026).

Educare Direct (educaredirect.com) describes itself as a health care services provider specialising in domiciliary care and supported living. Its founder is identified on the website as Dr Imtiaz Rasool. The corresponding UK registered company, EDUCARE DIRECT LTD (company number 12571895), is an active private company limited by guarantee, registered at 4 Shelley Road, Oxford, OX4 3EA, incorporated on 24th April 2020. Its sole director and secretary is Imtiaz Rasool. Its registered SIC codes include 85600 (educational support services), 87300 (residential care activities for the elderly and disabled), and 88990 (other social work activities without accommodation), confirming its operation as a care and training provider.

Source: https://find-and-update.company-information.service.gov.uk/company/12571895 -- accessed 24th June 2026; https://find-and-update.company-information.service.gov.uk/company/12571895/officers -- accessed 24th June 2026.

The CPD Direct homepage at https://cpddirect.org/ (accessed 24th June 2026) features a prominent testimonial attributed to United Care Homes, a care homes operator, stating that CPD Direct's accreditation services contribute to "quality care." No disclosure is made of any relationship between CPD Direct and United Care Homes, or between CPD Direct and Educare Direct.

The sharing of a published contact telephone number between an accreditation body and a training provider is a material indicator of a connected interest. Where the same individual or entity operates both an accreditation service and a training provider whose courses it accredits, this constitutes a self-accreditation conflict of interest. CPD Direct does not disclose this connection, does not publish any conflict of interest policy, and does not identify the legal entity behind the accreditation service. Training providers submitting courses to CPD Direct for accreditation are not informed of any relationship between the accreditor and a connected training provider operating in the same care and education sector.

Source: https://cpddirect.org/contact-us/ (cached Google result, accessed 24th June 2026); https://educaredirect.com/contact-us/ -- accessed 24th June 2026; https://find-and-update.company-information.service.gov.uk/company/12571895 -- accessed 24th June 2026; https://find-and-update.company-information.service.gov.uk/company/12571895/officers -- accessed 24th June 2026.