CPD Endorsed Limited t/a CPD Endorsed

The organisation trades as CPD Endorsed. The registered legal entity is CPD Endorsed Limited (Companies House number 14642464), incorporated on 6 February 2023. The registered legal entity is correctly disclosed in the organisation's terms and conditions, which state: "CPD Endorsed Ltd. is a registered company in England and Wales under registration number 14642464."

The website footer publishes a contact address of Suite 1, First Floor Industrial House, 16–17 Grand Arcade, London N12 0EH. However, the registered office address on Companies House is 27 Lichfield Road, Dagenham, England, RM8 2AT. These are two different addresses. The address published on the website does not correspond to the registered office and the nature of the relationship between the two addresses — for example, whether the Grand Arcade address is a service address or operational premises — is not explained on the website.

It is noted that 16–17 Grand Arcade, London N12 0EH is also the registered address of Britannia School of Academics Ltd (Companies House number 13139304), a training provider company directed by the same individual as CPD Endorsed Limited (see Section 7).

A telephone number and email address are published on the website. A live chat function is available.

Sources: https://cpdendorsed.com/ — footer and contact page (accessed 19 May 2026); https://cpdendorsed.com/contact-us/ (accessed 19 May 2026); https://cpdendorsed.com/terms-and-conditions/ (accessed 19 May 2026); Companies House — https://find-and-update.company-information.service.gov.uk/company/14642464 (accessed 19 May 2026).

CPD Endorsed publishes a page titled "Approval Standards for CPD Endorsement" at https://cpdendorsed.com/approval-standards-for-cpd-endorsement/. The page is accessible without login or payment. However, at the time of this review, the substantive criteria content did not render in text form on that page — only the introductory paragraph was accessible, which states that training providers must adhere to standardised guidelines but does not itself enumerate those standards. The standards themselves appear to be rendered dynamically or via images and were not verifiable as published text at the time of review.

A separate "Training Providers' Framework" page exists at https://cpdendorsed.com/training-providers-framework/, which states that training providers must demonstrate competence in "organisational structure, staff training, resource availability, and quality assurance." No further detail of individual assessment criteria is visible in text form.

The assessment procedure page at https://cpdendorsed.com/get-your-cpd-endorsed/ states that applications are reviewed within 5–7 working days by "a relevant industry expert" and that outcomes are either Approved, Rejected, or Marked for Revision. The identity, qualifications, or independence of these assessors is not disclosed publicly.

No dated versioning of the criteria or framework documents has been identified.

Sources: https://cpdendorsed.com/approval-standards-for-cpd-endorsement/ (accessed 19 May 2026); https://cpdendorsed.com/training-providers-framework/ (accessed 19 May 2026); https://cpdendorsed.com/get-your-cpd-endorsed/ (accessed 19 May 2026).

A pricing page exists at https://cpdendorsed.com/pricing/ and is accessible without login. The page states that CPD Endorsed "offers a range of flexible pricing plans tailored to accommodate trainers, employers, and training providers" and that customers should "stay updated on our official pages to discover exclusive discounts."

However, the specific pricing figures for each service did not render in text form at the time of this review — the pricing table content appears to be rendered via dynamic components or images and was not verifiable as published figures in text. It is not possible to confirm from publicly accessible text content what the actual fees are for CPD endorsement, Training Provider registration, Trainers' Guild membership, or SkillsPledge Programme membership.

The website's promotional banner also advertises variable discounts: "Up to 90% Off Membership in the Trainers' Guild® and SkillsPledge Programme® | Free Training Provider Registration + 50% Off on CPD Endorsement | Limited Spots — Apply Today!" The use of time-limited and heavily discounted pricing requires that the undiscounted prices and discount end dates be clearly and consistently stated, in accordance with the Consumer Rights Act 2015 and the CMA's pricing guidance.

Training providers and consumers are advised to confirm current pricing directly with the organisation before committing to an application.
Sources: https://cpdendorsed.com/pricing/ (accessed 19 May 2026); https://cpdendorsed.com/ — promotional banner (accessed 19 May 2026).

CPD Endorsed Limited (company number 14642464) is an active private limited company, incorporated on 6 February 2023. Registered office: 27 Lichfield Road, Dagenham, England, RM8 2AT. Sole director and PSC: Iqbal Ahmad. Share capital on incorporation: £1,000.

Source: https://find-and-update.company-information.service.gov.uk/company/14642464 and https://find-and-update.company-information.service.gov.uk/company/14642464/filing-history (both accessed 19 May 2026).

No ASA rulings, ICO enforcement actions, Trading Standards referrals, or other regulatory or enforcement records have been identified against CPD Endorsed Limited or CPD Endorsed at the time of this review.

ICO registration — not found. No registration has been identified on the ICO register for CPD Endorsed Limited at its registered address (RM8 2AT) or under its company name. A search of the ICO register by postcode returned no entries. Organisations that process personal data in the course of providing commercial services are generally required to register with the ICO and pay the applicable data protection fee, unless a specific statutory exemption applies. An accreditation organisation handling the personal data of training providers, trainers, and course applicants, as well as the contents of submitted course materials, is unlikely to fall within a standard exemption category. The absence of ICO registration is a matter CPD Training Providers and consumers should consider before submitting data or course materials to this organisation.

Sources: ICO register — https://ico.org.uk/ESDWebPages/Search?EC=3&Postcode=RM82AT (accessed 19 May 2026, no entries returned); ASA rulings — https://www.asa.org.uk/rulings.html (accessed 19 May 2026, no rulings identified for this organisation).

The following claims identified on the CPD Endorsed website are noted as requiring independent verification. Where supporting evidence cannot be identified from primary sources, these claims should be treated as unsubstantiated for the purposes of this review.

"Elevate your professional journey with CPD Endorsed: Where excellence meets recognition"
This is a strapline and marketing claim. The basis on which the organisation's endorsement constitutes "excellence" is not defined or evidenced.

"A relevant industry expert will review the CPD activity" (https://cpdendorsed.com/get-your-cpd-endorsed/)
The identity, qualifications, and independence of these industry experts is not disclosed. This claim cannot be verified from publicly available information.

"CPD Endorsed integrates artificial intelligence within its platform — CPDE Hub, enabling training providers to generate CPD activities" (https://cpdendorsed.com/)
The claim that AI is used to generate CPD activities is notable. Training providers and consumers should seek clarification as to whether AI-generated CPD activity content is subject to the same human expert assessment described elsewhere on the site, and what quality controls apply to AI-generated outputs prior to endorsement.

Registered trademarks — Trainers' Guild® and SkillsPledge Programme®
The website uses the ® symbol for both Trainers' Guild® and SkillsPledge Programme®. The CPD Register has not verified whether these marks are registered trademarks at the UK Intellectual Property Office. Use of the ® symbol for marks that are not registered is a criminal offence under the Trade Marks Act 1994. Emma should verify both marks against the UK IPO register at https://trademarks.ipo.gov.uk/ before publication.

Promotional discount claims
The website banner states "Up to 90% Off Membership in the Trainers' Guild® and SkillsPledge Programme® | Free Training Provider Registration + 50% Off on CPD Endorsement | Limited Spots — Apply Today!" (https://cpdendorsed.com/, accessed 19 May 2026). Under the ASA/CAP Code and CMA pricing guidance, promotional price claims must be accurate, based on a genuine previous price, and not misleading. The undiscounted prices, the period for which the discount applies, and the basis for the "Limited Spots" claim are not stated on the website. These claims should be assessed for compliance with the UK Code of Non-broadcast Advertising (CAP Code) rules on price promotions.

Sources: https://cpdendorsed.com/ (accessed 19 May 2026); https://cpdendorsed.com/get-your-cpd-endorsed/ (accessed 19 May 2026); https://cpdendorsed.com/what-is-trainers-guild/ (accessed 19 May 2026).