Trading name engages a sensitive expression under Companies House Annex A — use may require prior government approval or supporting evidence.
CPD GS Group Ltd (Company No. 16455016, incorporated 17 May 2025) trades as CPD Global Standards. The registered company name, company number, and head office address are consistent across the Companies House record and the organisation's own Privacy Policy. The registered office address — 2 The Courtyard, Earl Road, Handforth, Cheshire, SK8 6GN — matches the address published in the website footer, which is a positive finding. A telephone number (+44 (0) 161 399 4792), email address (
[email protected]), and live chat function are published on the website.
However, a material concern arises from the organisation's use of the word "Standards" in its trading name.
"Standards" — sensitive word under Companies House Annex A, Entry 122
"Standards" is listed as a sensitive expression in Companies House Annex A (updated 1 February 2026). The guidance states it may be used in a company or business name only provided its use does not imply the organisation is an established national standard-setting body for an activity, trade, business or profession. Where it does carry that implication, the applicant must provide evidence of its status as such a body, including where appropriate support from a government or other relevant body.
The trading name "CPD Global Standards" — and by extension the registered company name abbreviation "CPD GS Group Ltd," where GS almost certainly stands for Global Standards — directly engages this restriction. The question is therefore whether the manner in which the name is used implies an established standard-setting authority. The website's own marketing language makes a compelling case that it does. The homepage at
https://cpdglobalstandards.com/ describes the organisation as "Setting the Global Benchmark in CPD." The FAQ at
https://cpdglobalstandards.com/faqs/ states the accreditation is "trusted by professionals, regulators, and employers in over 100 countries." Taken together, these claims present the organisation not merely as an accreditation provider that happens to use the word "Standards" in its name, but as an internationally authoritative standard-setter — precisely the use case that Annex A Entry 122 requires to be evidenced and supported.
No evidence of government or relevant body support for the organisation's status as a standard-setting body has been identified on the website. The organisation was incorporated on 17 May 2025 and has no filed accounts. It is not certified by The CPD Register. Whether Companies House required and received supporting evidence when the company name and trading name were adopted is not known and should be verified directly with Companies House.
Companies Act 2006 trading name disclosure
The full registered company name "CPD GS Group Ltd" does not appear prominently in the commercial pages of the website. The Privacy Policy discloses the company number (16455016) but refers to the legal entity simply as "CPD Global Standards" rather than by its full registered name. Under Companies Act 2006, sections 1200–1206, the registered company name must be disclosed on the website and in commercial correspondence.
Source URLs:
https://cpdglobalstandards.com/ (accessed 27 April 2026)
https://cpdglobalstandards.com/privacy-policy/ (accessed 27 April 2026)
https://cpdglobalstandards.com/contact-us/ (accessed 27 April 2026)
https://cpdglobalstandards.com/faqs/ (accessed 27 April 2026)
https://find-and-update.company-information.service.gov.uk/company/16455016 (accessed 27 April 2026)
https://www.gov.uk/government/publications/incorporation-and-names/annex-a-sensitive-words-and-expressions-or-words-that-could-imply-a-connection-with-government (accessed 27 April 2026)