Continuing Professional Development Service Ltd t/a CPD Official

Pricing is published at https://www.cpdofficial.co.uk/provider-pricing-plans. A tiered structure covers both monthly and annual subscription plans, scaled by the number of activities to be accredited, with a one-time joining fee of £99 applicable to all plans. Pricing is accessible without login or prior contact.

Pricing is clearly structured and distinguishes between monthly and annual commitments and between activity volume tiers. The joining fee is disclosed on the pricing page. The concerns regarding whether this pricing model is consistent with genuine individual assessment are addressed in Section 2.

Note: the pricing page is not linked from the homepage or main navigation and appears accessible only via direct URL.

Source: Provider Pricing Plans — https://www.cpdofficial.co.uk/provider-pricing-plans — accessed 19 May 2026

The provider registration form at https://www.cpdofficial.co.uk/become-a-cpd-provider includes fields for up to five individual courses at initial submission, each requiring a course title, total learning hours, delivery method, course outline/curriculum, instructor qualifications, and learning outcomes. Terms clause 4.1 requires full course materials to be submitted and verified before accreditation is finalised.

A Professional Directory is published at https://www.cpdofficial.co.uk/certified-professional-directory-cpd, listing accredited providers and individual professionals. As at 19 May 2026, the directory lists approximately 14 CPD providers and 10 individual professionals, predominantly from the aesthetics and beauty sector. Whilst the existence of a directory is noted positively, the directory lists providers and professionals rather than individual accredited courses, meaning consumers cannot independently verify whether a specific course offered by a listed provider has been individually assessed and accredited. A course-level register or verification mechanism remains absent.

As set out in Section 2, the pricing structure and the use of the word "instantly" across all plan tiers raises material doubt about whether substantive individual assessment is operationally delivered at all price points.

Sources:
Become a CPD Provider page: https://www.cpdofficial.co.uk/become-a-cpd-provider — accessed 19 May 2026
Certified Professional Directory: https://www.cpdofficial.co.uk/certified-professional-directory-cpd — accessed 19 May 2026
Terms and Conditions (clause 4.1): https://www.cpdofficial.co.uk/terms-conditions — accessed 19 May 2026

The sole director and sole shareholder of Continuing Professional Development Service Ltd is Dr Farshid Angootioshnari (born January 1988). Companies House records confirm that Dr Angootioshnari is concurrently an active director of the following companies, all registered at 21 Knightsbridge, 5th Floor, London, SW1X 7LY:

Aesthetic Training & Consultancy Ltd (14669254) — active, incorporated 16 February 2023; SIC codes 85590 (Other education not elsewhere classified) and 86900 (Other human health activities)

Safety Mode On Ltd (14481694) — active, incorporated 14 November 2022; SIC code 96020 (Hairdressing and other beauty treatment)

In addition, Dr Angootioshnari is identified as the founder and CEO of BBAIM — British Board of Anti-ageing & Integrated Medicine, an active aesthetics training provider also operating from 21 Knightsbridge, 5th Floor, London, SW1X 7LY. BBAIM describes its courses as "CPD accredited" without disclosing the accrediting body.

The Terms and Conditions (clauses 12–15) include detailed provisions governing prescription product ordering, prescriber approvals, and pharmacy services — commercial activity consistent with the aesthetics healthcare sector in which both BBAIM and Aesthetic Training & Consultancy Ltd operate.

This constellation of interests — a CPD accreditation body, an aesthetics training academy, an aesthetics training and consultancy company, a beauty treatment company, and prescription support services, all under common directorship at the same address — creates a structural conflict of interest of material concern. Training providers submitting proprietary course materials to CPD Official for assessment do so in the context of an accreditation body whose principal operates competing or aligned commercial interests in the same sectors. None of this is disclosed on the CPD Official website.

The Insurance Partner page at https://www.cpdofficial.co.uk/insurancepartners further establishes that CPD Official maintains active commercial referral partnerships with Westminster Global Insurance and BGi.uk. Westminster Global Insurance also appears as a linked insurance partner on the BBAIM website, meaning both CPD Official and BBAIM — under common directorship at the same address — share a commercial relationship with the same insurer. The terms of these referral arrangements are not disclosed. This adds a further layer to the conflict of interest concern: the director's accreditation business and training business both channel clients towards the same insurance provider, the financial basis of which is undisclosed.

Sources:
Companies House — Dr Farshid Angootioshnari appointments: https://find-and-update.company-information.service.gov.uk/officers/LDfGDeVCXRKl8VZDb2KygnrkCSQ/appointments — accessed 19 May 2026
Companies House — Aesthetic Training & Consultancy Ltd (14669254): https://find-and-update.company-information.service.gov.uk/company/14669254 — accessed 19 May 2026
Companies House — Safety Mode On Ltd (14481694): https://find-and-update.company-information.service.gov.uk/company/14481694 — accessed 19 May 2026
BBAIM website: https://www.bbaim.co.uk/about-us — accessed 19 May 2026
Terms and Conditions (clauses 12–15): https://www.cpdofficial.co.uk/terms-conditions — accessed 19 May 2026

The Companies House SIC code for Continuing Professional Development Service Ltd is 85600 (Educational support services), which is broadly consistent with the CPD accreditation and certification services advertised on the website. The Data Protection Policy carries an effective date of 15 May 2025, consistent with the incorporation date. First accounts are due by 15 February 2027; the first confirmation statement is due by 28 May 2026. No accounts or confirmation statement have yet been filed, consistent with the organisation's early stage.

The presence of prescription product provisions in the Terms is not consistent with SIC code 85600 and warrants clarification. The incorrect company registration number submitted on UKIPO trademark application UK00004280165 — recorded as 10098384, corresponding to the dissolved and unrelated House of Hayaa Ltd, rather than the correct 16451967 — represents a material inaccuracy on a statutory filing requiring correction.

Sources:
Companies House overview: https://find-and-update.company-information.service.gov.uk/company/16451967 — accessed 19 May 2026
Companies House — House of Hayaa Ltd (10098384): https://find-and-update.company-information.service.gov.uk/company/10098384 — accessed 19 May 2026
UKIPO trademark register — application UK00004280165: https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00004280165 — accessed 19 May 2026

Continuing Professional Development Service Ltd (company number 16451967) is recorded on Companies House as Active. Incorporated 15 May 2025 as a private limited company. Registered office: 21 Knightsbridge, Office 7, 5th Floor, London, SW1X 7LY. SIC: 85600 — Educational support services. First confirmation statement due 28 May 2026; first accounts due 15 February 2027.

Source: https://find-and-update.company-information.service.gov.uk/company/16451967 — accessed 19 May 2026

The website at https://www.cpdofficial.co.uk/ is live and accessible, built on the Wix platform. The homepage, Terms and Conditions, Data Protection Policy, Privacy Policy, FAQ, provider registration page, and pricing page are all accessible.

Source: Website tested across multiple URLs — https://www.cpdofficial.co.uk/ — accessed 19 May 2026

A search of the ASA published rulings database returned no rulings against CPD Official or Continuing Professional Development Service Ltd as at 19 May 2026. No other regulatory rulings or public enforcement records against this organisation were identified from publicly available records.

It is noted that on 13 May 2026 the ASA upheld a ruling against a separate CPD accreditation organisation, Course Accreditation Ltd, for making unsubstantiated claims that its accreditation was recognised by insurers and met objective standards that were not evidenced. This ruling is directly relevant to claims made on the CPD Official FAQ page and is addressed in Section 15.

Source: ASA Rulings — https://www.asa.org.uk/codes-and-rulings/rulings.html — accessed 19 May 2026

No language on the website conflates CPD accreditation with regulated qualification status. RQF level descriptors are not used and the terms "qualification," "diploma," or "award" are not used in a misleading manner in relation to the accreditation service itself. The FAQ and Terms both acknowledge that CPD Official is not a government body, statutory regulator, or public authority.

Sources:
FAQ page: https://www.cpdofficial.co.uk/faq — accessed 19 May 2026
Terms and Conditions (clause 19): https://www.cpdofficial.co.uk/terms-conditions — accessed 19 May 2026

The following claims on the website are not substantiated by publicly verifiable evidence and present material ASA compliance risks:
"CPD Official" — implied authority: The trading name, used prominently throughout all website and marketing materials, carries an implicit suggestion of official, regulatory, or governmental status. No such status exists. The Terms (clause 19) and FAQ both include disclaimers, but a disclaimer in supporting documents does not neutralise the impression created by the prominent use of the word in the trading name across all other marketing contexts. This concern is reflected in active opposition proceedings at the UKIPO (opposition OP000458235, filed by The CPD Group Limited against trademark application UK00004280165). The matter engages ASA CAP Code Rules 3.1 and 3.7.

"Globally recognised": The FAQ states that CPD Official's accreditation "is globally recognised." The organisation was incorporated in May 2025. No evidence of international recognition of this specific body is provided. The claim conflates the general global acceptance of CPD as a concept with a specific assertion about this organisation's recognition. This is misleading as presented.

"A globally recognised registry": The Become a CPD Provider page describes the CPD Official Professional Directory as "a globally recognised registry." This is an unsubstantiated claim for a directory operated by an organisation incorporated in May 2025.

"Join the Thousands": The Become a CPD Provider page invites visitors to "Join the Thousands Sharing Their Expertise and Growing with CPD." For an organisation incorporated in May 2025 with no published provider register or membership list, this claim is unsubstantiated.

Insurance recognition and the insurance partner programme: The FAQ states "Many insurers recognise CPD-accredited training" without naming any specific insurer or providing evidence. This claim was already identified as a high-priority ASA compliance risk following the ASA's ruling against Course Accreditation Ltd on 13 May 2026 for making a materially identical unsubstantiated claim.

The Insurance Partner page at https://www.cpdofficial.co.uk/insurancepartners significantly compounds this concern. The page markets CPD Official's accreditation service directly alongside insurance products, under the headline "Get Accredited & Insured with CPD Official," and states that membership provides "competitive rates exclusively for our members" with "top UK insurers." This marketing directly implies that CPD Official's accreditation carries recognised insurance value — the very claim the ASA has recently found to require substantiation. The page does not disclose the commercial basis of the insurance partner arrangements, creating the further risk that the insurance "recognition" being implied is in fact a commercial referral arrangement rather than independent insurer recognition of the accreditation's quality.

The combination of an unsubstantiated insurance recognition claim in the FAQ and an active commercial insurance referral programme presented as an accreditation benefit constitutes a serious ASA compliance risk under CAP Code Rules 3.1, 3.7, and potentially 3.33 (commercial intent). The ASA ruling of 13 May 2026 against Course Accreditation Ltd is directly on point.

"Get Accredited & Insured with CPD Official": The Insurance Partner page uses this headline to present accreditation and insurance as a bundled offer. This framing implies that CPD Official's accreditation is a gateway to insurance coverage, conflating an unregulated commercial accreditation service with insurance protection in a manner that is capable of misleading prospective clients. The commercial referral basis of the insurance partnerships is not disclosed.

"Aligned with recognised UK standards": The FAQ states the organisation uses "a structured CPD framework aligned with recognised UK standards." No specific standards body, framework, or published document is identified or linked.

"Transparent governance processes": The FAQ cites "transparent governance processes" as a basis for the organisation's authority to accredit. No governance documentation, oversight structure, advisory board, or conflicts of interest policy is published on the website.

"Instantly": Every pricing tier states that activities are "accredited instantly." This directly contradicts the FAQ's stated 5–15 working day turnaround and Terms clause 4.1, which requires full materials review before accreditation is finalised. It is misleading to prospective clients about the nature and rigour of the assessment process and is directly connected to the concerns raised in Section 2.

Sources:
FAQ page: https://www.cpdofficial.co.uk/faq — accessed 19 May 2026
Become a CPD Provider page: https://www.cpdofficial.co.uk/become-a-cpd-provider — accessed 19 May 2026
Provider Pricing Plans: https://www.cpdofficial.co.uk/provider-pricing-plans — accessed 19 May 2026
UKIPO trademark register — application UK00004280165, opposition OP000458235: https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00004280165 — accessed 19 May 2026
ASA ruling — Course Accreditation Ltd, 13 May 2026: https://www.asa.org.uk/codes-and-rulings/rulings.html — accessed 19 May 2026