CPD Service UK

CPD Service UK publishes a page titled "CPD Accreditation Framework" at https://sites.google.com/view/cpdserviceuk/cpd-accreditation-framework (accessed 29th April 2026). A framework page is therefore present on the website and is accessible without login or payment. This is noted.

Sources:
https://sites.google.com/view/cpdserviceuk/cpd-accreditation-framework — accessed 29th April 2026

No evidence has been identified on the CPD Service UK website that the organisation sells its own training courses or training materials. The website is focused entirely on offering accreditation services to training providers. This criterion is met on the basis of the published content.

Source: https://sites.google.com/view/cpdserviceuk/home and all linked pages — accessed 29th April 2026.

No financial relationships with third-party service providers — such as affiliate or referral arrangements with insurers, software platforms, or CPD tools — are disclosed anywhere on the CPD Service UK website (accessed 29th April 2026). The absence of disclosure is noted in the specific context of this organisation offering its accreditation service entirely free of charge with no disclosed revenue model. Where a free service is offered, the basis on which it is funded is particularly material to training providers and consumers assessing the independence of the accreditation function.

Source: https://sites.google.com/view/cpdserviceuk/home and all linked pages — accessed 29th April 2026.

No registered legal entity corresponding to the trading name "CPD Service UK" has been identified on the Companies House register (searched 29th April 2026). As no entity is registered, no statutory filings — including confirmation statements, accounts, or registered address records — are available against which advertised activities can be assessed for consistency. If the organisation is operated by a sole trader or unregistered partnership, no equivalent public filing record exists.

Training providers and consumers are unable to verify the identity of the legal entity responsible for the accreditation services advertised, or to review any public financial record in connection with those services.

Source: Companies House — https://find-and-update.company-information.service.gov.uk — searched 29th April 2026.

No ASA rulings against "CPD Service UK" have been identified on the ASA public rulings register (https://www.asa.org.uk/rulings.html — searched 29th April 2026). No other regulatory rulings or public enforcement records against this organisation have been identified at the time of this review.

The absence of a ruling does not constitute a positive finding of compliance with the CAP Code or any other regulatory framework. Concerns regarding specific marketing claims are addressed separately under Section 15.

Source: ASA rulings register — https://www.asa.org.uk/rulings.html — searched 29th April 2026.

The CPD Service UK website does not use regulated qualification terminology — such as "Level 2," "Level 3," "Diploma," or "Qualified" in relation to its accreditation offer. There is no indication from the published content that consumers would be likely to confuse the accreditation offered with a regulated qualification.

Source: https://sites.google.com/view/cpdserviceuk/home and all linked pages — accessed 29th April 2026.

The following claims made on the CPD Service UK website raise concerns under CAP Code rules 3.1 (misleading advertising) and 3.7 (substantiation). Under CAP Code rule 3.7, marketers must hold documentary evidence to substantiate objective claims before those claims are published.

1. "FREE accredited training provider FOREVER!"
The word "FOREVER" is an absolute temporal claim. No basis for assuring permanent accreditation is disclosed anywhere on the site. There is no legal entity, no committed funding source, and no operational infrastructure disclosed that would support a claim of permanent ongoing accreditation. This claim is unsubstantiated under CAP Code rule 3.7 and is potentially misleading under rule 3.1.

2. "CPD Service UK provides FREE accreditation for organisations ranging from small firms to large training providers, multi-national corporations, conference & events organisers, universities, further education colleges, local authorities, councils and Government departments."

This claim implies that this organisation has accredited or is accrediting entities including universities, local authorities, councils, and Government departments. No evidence of any such accreditations is presented on the website. No named accredited providers of any kind appear anywhere on the site. This claim is unsubstantiated under CAP Code rule 3.7 and is potentially misleading under rule 3.1.

3. "CPD Service UK is a key driving force in the promotion of CPD across the world."
This is a significant claim of international influence and market standing. No evidence of international activity, global membership, overseas clients, or external recognition is provided anywhere on the site. This claim is unsubstantiated under CAP Code rule 3.7.

4. "CPD Service UK has a team, each with over 20 years' training experience."
This claim appears on the "What is CPD accreditation?" page at https://sites.google.com/view/cpdserviceuk/what-is-cpd-accreditation (accessed 29th April 2026). No named individuals are identified anywhere on the website. The existence of a team, and the claimed experience levels of its members, cannot be verified from any publicly available information. This claim is unsubstantiated under CAP Code rule 3.7.

5. References to a "dedicated customer service team" and an "Accreditation and Compliance Team."
Neither team is named, described in terms of size or composition, or evidenced in any way. No named assessor, reviewer, or staff member appears anywhere on the site.

6. Typographical errors. The registration page uses "CPD Servise UK" (misspelling of "Service") within a key claim about the provider logo. The navigation menu uses "Regisration" (misspelling of "Registration") as a page title. These errors are noted as indicators of the professional standards applied to the production of the website.

Sources:
https://sites.google.com/view/cpdserviceuk/home — accessed 29th April 2026
https://sites.google.com/view/cpdserviceuk/what-is-cpd-accreditation — accessed 29th April 2026
https://sites.google.com/view/cpdserviceuk/regisration — accessed 29th April 2026
CAP Code (Edition 12), rules 3.1 and 3.7 — https://www.asa.org.uk/type/non-broadcast/code-section/03.html — accessed 29th April 2026