The following claims identified on the website are not substantiated by any evidence, credential, or verifiable source:
"No. 1 for Essential CPD Accreditation" -- This superlative claim appears in the page title of the About page (
https://cpdstandardsboard.com/about-cpd-standards-board/, accessed 27 May 2026). No basis for this claim is stated on the website. No independent ranking, market data, or third-party assessment is cited. Under the UK Code of Non-broadcast Advertising (CAP Code), superlative claims must be verifiable and not mislead. This claim does not meet that standard as presented.
"CPD Accreditation trusted by training providers globally" -- This claim appears on the homepage (
https://cpdstandardsboard.com/, accessed 27 May 2026). The claim of global trust is unqualified and unsubstantiated: no data on the number of providers, geographic reach, or any independent evidence of the breadth of adoption is cited.
"The CPD Standards Board accredits training providers, courses, events, and professional development programmes worldwide" -- This claim appears on the homepage and implies an established international operation. No data, client list, or verifiable evidence supporting the breadth of this claim is published on the website.
"The CPD Standards Board provides accreditation for professional development across all sectors" -- This appears on the homepage. The claim of coverage across all sectors is a broad assertion without supporting evidence.
"meets high standards of structure, relevance and delivery" -- Used on the accreditation process page (
https://cpdstandardsboard.com/cpd-accreditation-process/, accessed 27 May 2026) to describe CPD Standards Board-accredited content. The phrase "high standards" is an unsubstantiated quality assertion: no benchmarking, external audit, or comparator is cited.
Sources:
https://cpdstandardsboard.com/ (accessed 27 May 2026);
https://cpdstandardsboard.com/about-cpd-standards-board/ (accessed 27 May 2026);
https://cpdstandardsboard.com/cpd-accreditation-process/ (accessed 27 May 2026).