The following claims appear on the website and warrant scrutiny under ASA CAP Code requirements for substantiation:
"#1 CPD Accreditation And Verification"
The Why Choose Us page carries the heading "#1 CPD Accreditation And Verification." This comparative superlative claim implies that CPD Verified holds the leading position in the UK CPD accreditation market. No evidence, methodology, or source is provided to substantiate this claim. In the context of the ASA's May 2026 ruling against CPD Standards Office for an unsubstantiated "UK's leading body" claim (which required comparative market data to be upheld), this heading raises a material substantiation concern under CAP Code rules 3.1 (Misleading advertising) and 3.7 (Substantiation).
"We're cheaper than most CPD providers in the UK. Our prices are regularly reviewed to offer the best value."
This statement, also on the Why Choose Us page, makes a comparative pricing claim against identifiable competitors without specifying a date, methodology, or comparators. Under CAP Code rule 3.32, comparative claims with identifiable competitors must be verifiable. No evidence or comparator data is provided.
"Our expert team of assessors"
The About Us and homepage content refer to an "expert team of assessors" with "a wealth of qualifications, knowledge and experience." No assessors are named, no qualifications are described, and no information is provided about how assessors are selected, governed, or what their relevant expertise is. This claim cannot be verified by a prospective customer.
ICO registration
No ICO registration number is published. An organisation that collects personal data (including course materials submitted by training providers, email addresses, and payment information) is required under the UK GDPR and the Data Protection (Charges and Information) Regulations 2018 to register with the ICO and pay the annual data protection fee unless a specific exemption applies. No exemption is disclosed. The ICO register was not searchable for this entity owing to the absence of a disclosed legal name or registration number.
Source:
https://www.cpdverified.co.uk/why-choose-us-for-cpd-accreditation/ — accessed 12 May 2026;
https://www.cpdverified.co.uk/about-us/ — accessed 12 May 2026.