Section 1 of 5
Identity and legal status
We looked for the legal entity behind the website on the home, Contact Us, Plans & Pricing and Shop pages. The footer on each page reads "© 2026 Elite Standards Accreditation. All rights reserved." No company name with a legal form, and no company or charity registration number, was displayed on those pages. A Companies House name search for "Elite Standards Accreditation" did not return a company of that name. The home page states that the business "operates as an independent company" in the hair, beauty and aesthetics industries. The site's Shop sells two training products, "Level 3 AET - Train The Trainer" at £95.00 and "Additional Educator" at £150.00, and the Platinum Elite plan includes "AET Level 3 / professional certificate design, accreditation-ready manuals". We looked for a separate connected business on the pages reviewed and did not identify one. Accessed 28 October 2026.
- Companies House number
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No
- Incorporation date
-
No registered legal entity identified
- Legal entity identified
-
Not identified
- Legal form
-
Not identified
- Register status
-
Not applicable
- Number displayed on site
-
Not applicable
- Filings consistent
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Not assessable
- Connected businesses
-
None identified
Section 2 of 5
Contactability
The footer of each page reviewed publishes the address 66 Paul Street, London, EC2A 4NA, the telephone number 07453163191 and an email address on the domain elitestandards.com. The Contact Us page publishes a "HEADQUARTERS" address at St. James Square, Mayfair, London, W1J 6BT, an "OFFICIAL EMAIL" address on the domain elitestandardsaccreditation.com, and an enquiry form. We looked for a named individual identified as a contact for clients or complaints on the home, Contact Us, Plans & Pricing and Shop pages and did not find one. Accessed 28 October 2026.
- Live chat
-
No
- Address published
-
Yes
- Telephone published
-
Yes
- Email published
-
Yes
- Named contact published
-
Not found
References
-
05
Contact Us
www.elitestandardsaccreditation.com · accessed 28 Oct 2026
-
06
Section 3 of 5
Published information
The home page describes the accreditation process as "a thorough internal evaluation of craftsmanship, professional conduct, and quality of service" and refers to an "Elite assessment framework". We looked for the criteria or framework themselves on the pages reviewed and did not find them. The home page sets out a five-step process: application and purchase of a package, "Elite Panel Assessment", "Formal Verification", "Prestige Certification" and "Directory Integration". Pricing is published on the Plans & Pricing page: Pay Monthly £49 per month on a 12-month contract; Bronze Package £100 ("Accreditation for 1 course"); Silver Membership £249 (up to 5 courses); Gold Package £399 (unlimited courses); Platinum Elite £799. Each plan is shown as "Valid for 12 months".
We looked for terms and conditions, a privacy policy and a complaints procedure in the navigation and footer and on the home, Contact Us, Plans & Pricing and Shop pages and did not find them. The site is served over HTTPS. We looked for a statement that each course is assessed individually against published criteria, for a unique accreditation number for each course, and for a stated cycle on which accredited content is reviewed, and did not find them. The home page publishes an "Accredited Directory" of four businesses with accredited and expiry dates: B-BeautyFul (accredited 25.05.2026, expiry 25.05.2028), Pure Hair Studio (15.03.2024, 15.03.2026), Zenith Beauty (20.06.2024, 20.06.2026) and Elite Spa & Skin (05.09.2024, 05.09.2026). An ICO register search by the name "Elite Standards Accreditation" returned no entries; a search by postcode EC2A 4NA returned more than 100 registrations, and a search by postcode W1J 6BT returned two registrations under other names. Accessed 28 October 2026.
- ICO number
-
No
- ICO registration date
-
No registration identified
- Activities individually accredited
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N/A
- Review frequency
-
12-month plans (stated); review cycle not stated
- Criteria published
-
Referred to but not published
- Pricing published
-
Published
- Terms published
-
Not found
- Privacy policy published
-
Not found
- Complaints policy published
-
Not found
- Website secure (HTTPS)
-
Yes
- Individual assessment stated
-
Not stated
- Accreditation number stated
-
Not stated
- Verification route
-
Published list
- Review cycle stated
-
Not stated
- ICO registration
-
Not found
References
-
07
-
08
-
09
Contact Us
www.elitestandardsaccreditation.com · accessed 28 Oct 2026
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10
Shop
www.elitestandardsaccreditation.com · accessed 28 Oct 2026
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11
Section 4 of 5
Advertising and claims
The home page describes the organisation as "The premier accreditation company for hair, beauty, and aesthetics professionals", refers to "the industry's most recognised seal of excellence" and describes it as "the definitive hallmark for practitioners in the hair, beauty, and aesthetics industry". The same page states that the accreditation "is a voluntary professional recognition and does not serve as a replacement for mandatory government regulatory licenses, occupational permits, or health and safety certifications required by law". Accessed 28 October 2026.
References
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12
Home page
www.elitestandardsaccreditation.com · accessed 28 Oct 2026
Section 5 of 5
Regulatory record
We searched the ASA rulings database for "Elite Standards Accreditation"; it returned no rulings and no informally resolved cases. The name does not appear on the ASA's list of non-compliant online advertisers. We also searched the web for published ASA rulings and for ICO, Trading Standards and CMA enforcement action naming the organisation or its domain. No published ruling or enforcement action naming this organisation was identified. Accessed 28 October 2026.
- Published rulings
-
None identified
