The following claims published on the website are unsubstantiated and could not be verified from primary sources at the time of this review. They raise concerns under the CAP Code (UK Code of Non-broadcast Advertising and Direct & Promotional Marketing), which requires that objective claims be capable of substantiation.
"London-based accreditation authority" (
https://nationalcpd.co.uk/about-us, accessed 18 May 2026): The term "authority" implies official or statutory status. NATIONAL CPD BODY LIMITED is a private limited company incorporated on 2nd July 2025. It is not an authority in any statutory or officially recognised sense. This claim is likely to mislead prospective providers and consumers about the organisation's status.
"Based in London, Globally Recognized" (
https://nationalcpd.co.uk/, accessed 18 May 2026): The claim of being "globally recognized" is made without any evidence of international recognition, membership of a recognised international accreditation network, or endorsement by any named international body. The company was incorporated less than a year before this review. This claim is unsubstantiated.
"Vision: To be the leading global authority in CPD accreditation" (
https://nationalcpd.co.uk/about-us, accessed 18 May 2026): Aspirational mission language is generally permissible, but combined with the active claim of being "globally recognized," the cumulative impression created is that global authority status has been achieved rather than aspired to.
"A panel of independent experts reviews the evaluation report" (
https://nationalcpd.co.uk/accreditation, accessed 18 May 2026): The identity, qualifications, sector expertise, and independence of this panel are not disclosed. The claim of independence is not substantiated by any published governance information, appointment process, or declaration of interests.
"Accreditation is granted for a defined period (typically 1–3 years)" (
https://nationalcpd.co.uk/accreditation, accessed 18 May 2026): A range of 1–3 years is not a "defined period." This is internally inconsistent and is not informative to applicants.
"Trust & Transparency — Our accreditation framework is fair, thorough, and respected by employers, institutions, and training providers" (
https://nationalcpd.co.uk/, accessed 18 May 2026): The claim that the framework is "respected by employers, institutions, and training providers" is not evidenced. No testimonials, employer endorsements, or named institutional recognitions are provided.
Sources:
https://nationalcpd.co.uk/ — accessed 18 May 2026
https://nationalcpd.co.uk/about-us — accessed 18 May 2026
https://nationalcpd.co.uk/accreditation — accessed 18 May 2026