ProQual AC Limited t/a ProQual Accreditation

Commercial identification and contactability

The website trades under the name "ProQual Accreditation" and also uses the abbreviation "ProQual AC" within the same page. The legal entity operating the website is not disclosed anywhere on the site.

The legal entity is PROQUAL AC LIMITED, Company No. 16286415, incorporated 3 March 2025. The company's registered address on Companies House is Princes House, Wright Street, Hull, East Yorkshire, HU2 8HX. However, the address published on the website footer is ProQual House, Unit 1, Innovation Drive, Newport, Brough, HU15 2GX — a different address, which is the registered address of PROQUAL AB LIMITED (Company No. 07464445), the parent company.

No legal entity name, company registration number, or registered address appears on the website itself. The "Let's Talk" call-to-action button links directly to a mailto: address rather than a dedicated contact page. A physical address, telephone number, and email address are published in the website footer, though the address published does not match the company's own registered address.

Sources: https://www.proqualaccreditation.com/ (accessed 26 May 2026); https://find-and-update.company-information.service.gov.uk/company/16286415 (accessed 26 May 2026)

Transparency of assessment framework

No assessment criteria, accreditation framework, or standards document is published on the website. The website states that "every course undergoes a thorough review process" and that accreditation ensures courses "meet recognised standards for structure, relevance and learning outcomes", but provides no explanation of what those standards are, who sets them, or how the review process operates.

There is no information on the website regarding: the criteria against which courses or training programmes are assessed; who carries out assessments or what qualifications assessors hold; what documentation a training provider is required to submit; or how accreditation decisions are reached or reviewed.

The site contains no navigation menu. All internal URLs tested beyond the homepage — including /accreditation, /criteria, /how-it-works, /about — return 404 errors. The website is a single-page site with no dedicated accreditation information pages.

Source: https://www.proqualaccreditation.com/ (accessed 26 May 2026)

Pricing transparency

No pricing information is published on the website. There is no indication of the cost of accreditation services, the structure of fees (whether one-off or recurring), or what is included in any accreditation package. Prospective training providers are directed only to make contact by email, with no published pricing to enable prior assessment of affordability or market comparison.

Source: https://www.proqualaccreditation.com/ (accessed 26 May 2026)

Terms and conditions

No terms and conditions are published on the website. The URL /terms-and-conditions returns a 404 error. There is no reference to terms and conditions anywhere in the published content.

The website references a privacy policy at /privacy-policy-cookies/, however this URL returns a blank page — header and footer only, with no substantive content.

Training providers engaging with this organisation would do so without any published contractual framework governing the accreditation service, renewal obligations, intellectual property in submitted course materials, rights of use of any accreditation mark or certificate, or dispute resolution procedures.

Sources: https://www.proqualaccreditation.com/terms-and-conditions (accessed 26 May 2026, returns 404); https://www.proqualaccreditation.com/privacy-policy-cookies/ (accessed 26 May 2026, returns blank page)

Individual course assessment

The website states that "every course undergoes a thorough review process", which is consistent in language with individual course assessment rather than blanket provider accreditation. However, without a published assessment framework, it is not possible to verify whether this claim reflects actual practice or how individual assessment is operationalised in practice.

No verifiable register of accredited courses or training providers is published, meaning consumers cannot independently confirm whether a specific course they are considering holds current accreditation.

Source: https://www.proqualaccreditation.com/ (accessed 26 May 2026)

Review and renewal

No information regarding review or renewal of accreditation is published on the website. There is no reference to a renewal cycle, the duration of an accreditation period, or any process for handling material changes to accredited courses between cycles. It is not possible to assess whether any ongoing assurance mechanism is in place.

Source: https://www.proqualaccreditation.com/ (accessed 26 May 2026)

Sale of training courses or materials

No evidence was found on the website that PROQUAL AC LIMITED sells its own training courses or training materials. The website positions the organisation solely as an accreditation body for third-party training centres.

Source: https://www.proqualaccreditation.com/ (accessed 26 May 2026)

Financial relationships with third-party service providers

No financial relationships with third-party service providers, affiliates, insurers, or referral partners are disclosed on the website. No evidence of such relationships was found during this review.

Source: https://www.proqualaccreditation.com/ (accessed 26 May 2026)

Ownership or control relationships with aligned commercial interests

This is a material conflict of interest that is not disclosed on the website.

PROQUAL AC LIMITED (Company No. 16286415) is wholly controlled by PROQUAL AB LIMITED (Company No. 07464445). The Companies House PSC register for PROQUAL AC LIMITED records PROQUAL AB LIMITED as the sole person with significant control, notified from the date of incorporation (3 March 2025), with ownership of 75% or more of shares, ownership of 75% or more of voting rights, and the right to appoint or remove directors.

PROQUAL AB LIMITED is an Ofqual and CCEA regulated awarding body, operating a substantial portfolio of regulated qualifications (Levels 1–7) across construction, health and social care, hair and beauty, justice, and other sectors via a separate website at www.proqualab.com.

PROQUAL AC LIMITED — the CPD accreditation entity under review — is therefore a subsidiary of a regulated awarding body that operates in many of the same sectors as the training providers it seeks to accredit. This creates a structural conflict of interest on two levels:
First, training providers submitting CPD courses for accreditation by PROQUAL AC LIMITED are placing confidential course content with a company wholly owned and controlled by an organisation that also operates as a regulated awarding body and therefore as a potential market competitor in those same sectors.

Second, the standing and reputation of the Ofqual-regulated parent (PROQUAL AB Limited, established 2010) may, intentionally or otherwise, lend credibility to the subsidiary's CPD accreditation service in a way that is not transparent to training providers or consumers.

Neither the parent company relationship, the ownership and control structure, nor the Ofqual-regulated status of the parent are disclosed anywhere on the proqualaccreditation.com website. Janet Lesley Grant is a director of both PROQUAL AC LIMITED and PROQUAL AB LIMITED.

Sources: https://find-and-update.company-information.service.gov.uk/company/16286415/persons-with-significant-control (accessed 26 May 2026); https://find-and-update.company-information.service.gov.uk/company/16286415/officers (accessed 26 May 2026); https://www.proqualab.com/about-us/ (accessed 26 May 2026)

Consistency of filings with advertised activity

PROQUAL AC LIMITED is registered with SIC code 85590 — Other education not elsewhere classified. This is broadly consistent with an accreditation or education-related activity, and is more appropriate than the SIC code (62020 — Information technology consultancy activities) registered against the parent company, PROQUAL AB LIMITED.

The Companies House registered address for PROQUAL AC LIMITED is Princes House, Wright Street, Hull, East Yorkshire, HU2 8HX. The address published on the proqualaccreditation.com website (ProQual House, Unit 1, Innovation Drive, Newport, Brough, HU15 2GX) is the registered address of the parent company, PROQUAL AB LIMITED, not of PROQUAL AC LIMITED itself. This discrepancy is not explained on either website.

Sources: https://find-and-update.company-information.service.gov.uk/company/16286415 (accessed 26 May 2026); https://www.proqualaccreditation.com/ (accessed 26 May 2026)

Companies House status

PROQUAL AC LIMITED — Company No. 16286415 — is recorded as Active on Companies House. The company was incorporated on 3 March 2025 as a private limited company. Registered address: Princes House, Wright Street, Hull, East Yorkshire, HU2 8HX. SIC code: 85590 — Other education not elsewhere classified. Last confirmation statement dated 2 March 2026. First accounts due by 3 December 2026.

Source: https://find-and-update.company-information.service.gov.uk/company/16286415 (accessed 26 May 2026)

Website status

The website at https://www.proqualaccreditation.com/ is active and loads. However, the website is effectively a single-page site. All internal page URLs tested beyond the homepage — including /accreditation, /about, /contact, /pricing, /criteria, /terms-and-conditions, and /how-it-works — return 404 errors. The privacy policy URL (/privacy-policy-cookies/) resolves but serves only the header and footer with no substantive content.

The site has no navigation menu. The sole call-to-action ("Let's Talk") links directly to a mailto: address. The website's content is limited to a single homepage with a brief description of services and a footer with contact details.

Source: https://www.proqualaccreditation.com/ (accessed 26 May 2026)

Regulatory rulings and public enforcement records

A search of the Advertising Standards Authority rulings database returned no results for "proqual". No formal rulings, informally resolved cases, mail order cases, or database cases were found against this organisation. No enforcement actions by the ICO, Trading Standards, the Competition and Markets Authority, or any court or tribunal were identified during this review.

Sources: https://www.asa.org.uk/codes-and-rulings/rulings.html?q=proqual (accessed 26 May 2026); https://ico.org.uk/ESDWebPages/Search (accessed 26 May 2026)

Distinguishing CPD from regulated qualifications

The proqualaccreditation.com website explicitly states that the training programmes it accredits "are not part of a nationally regulated framework allowing for greater flexibility and relevance." Taken in isolation, this disclosure is appropriate and clear.

However, a material risk of consumer confusion arises from the ownership structure. PROQUAL AC LIMITED is a wholly owned subsidiary of PROQUAL AB LIMITED, which is an Ofqual and CCEA regulated awarding body. The "ProQual" branding is shared across both operations. A training provider or consumer encountering "ProQual Accreditation" may reasonably — but incorrectly — infer a connection to, or endorsement by, the Ofqual-regulated ProQual AB operation. This structural ambiguity is not mitigated by any disclosure on the proqualaccreditation.com website, which makes no reference to the parent company or its regulated status.

Sources: https://www.proqualaccreditation.com/ (accessed 26 May 2026); https://www.proqualab.com/about-us/ (accessed 26 May 2026); https://find-and-update.company-information.service.gov.uk/company/16286415/persons-with-significant-control (accessed 26 May 2026)

Unsubstantiated claims

The following claims on the website are unsubstantiated or incapable of verification on the basis of information currently published:
"Every course undergoes a thorough review process" — no published framework, criteria, or process description supports this claim.

"Providing learners with confidence that your courses meet recognised standards for structure, relevance and learning outcomes" — the phrase "recognised standards" implies externally or independently established benchmarks. No such standards are identified or published.

"We collaborate closely with employers and industry partners to identify skill gaps and training needs across various roles and sectors" — no employers, industry partners, advisory boards, or collaborative relationships are named or evidenced.

"Accreditation acts as a badge of quality setting your training apart from unaccredited providers" — implies a meaningful and independently assured quality standard; no published criteria, assessor qualifications, or governance structure substantiate this.

Source: https://www.proqualaccreditation.com/ (accessed 26 May 2026)

Further Information about this organisation

Website

https://proqualaccreditation.com/

Companies House Number

16286415

Companies House Incorporation Date

3rd March 2025

ICO Number

Not registered

ICO Registration Date

Not registered

Physical Office Published

Yes — ProQual House, Unit 1, Innovation Drive, Newport, Brough, HU15 2GX (published on website; note: Companies House registered address is Princes House, Wright Street, Hull, HU2 8HX)

Telephone

Yes

Live Chat

Pricing Published

Accreditation Criteria Published

Activities Individually Accredited

Unknown

Review Frequency

Unknown

Last Updated

26th May 2026

Disclaimer

We do our best to ensure that all information is accurate and up to date. If you are part of the above-mentioned organisation and some of the information, we have found is inaccurate please contact us at [email protected] so we can rectify this for you.

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