The following claims appear on the website without supporting evidence, independent verification, or substantiation:
Homepage: "Here at the CPD center we aim to lead the way in certifying Beauty & Aesthetics Courses throughout the UK"
"lead the way" is a comparative superiority claim with no evidential basis. Source:
https://www.thecpdcenter.com/ (accessed 19 May 2026).
Homepage: "Our specialist team whom have many years experience within the Beauty & Aesthetics sector" — no individuals are named, no CVs or credentials are provided, and the specific experience claimed cannot be verified. Source:
https://www.thecpdcenter.com/ (accessed 19 May 2026).
Homepage: "all of whom are Level 7 Ofqual qualified"
no evidence is provided in support of this claim. No names or verifiable credentials are published. Source:
https://www.thecpdcenter.com/ (accessed 19 May 2026).
About page: "this gives us the second to none experience required"
a superlative claim with no substantiation. Source:
https://www.thecpdcenter.com/about (accessed 19 May 2026).
About page: "we have worked with many of the sectors top companies"
no companies are named; the claim cannot be verified. Source:
https://www.thecpdcenter.com/about (accessed 19 May 2026).
Services page: "your courses meet the required standards" and references to "the highest standards required"
no standards body, published standard, or named framework is referenced. Source:
https://www.thecpdcenter.com/services (accessed 19 May 2026).
These claims are potentially in breach of CAP Code rules 3.1 (misleading advertising), 3.7 (substantiation), and 3.33 (comparisons), and should be either substantiated with verifiable evidence or removed. CPD training providers and consumers who may rely on the organisation's accreditation should note that these claims are currently unsubstantiated.