Westbridge CPD Institute - The CPD Register Review

Commercial identification and contactability

No legal entity is disclosed anywhere on the website at icpd.org.uk. The organisation trades under the name "Westbridge CPD Institute" but publishes no Companies House registration number, no registered office address, and no physical trading address at which legal correspondence could be served.

A search of Companies House conducted on 18 May 2026 returned no registered entity matching the name "Westbridge CPD Institute" or any associated trading name. The domain name "icpd.org.uk" does not correspond to the trading name used on the website, and no explanation or disclosure of this discrepancy is provided.

The Privacy Policy (https://icpd.org.uk/privacy-policy/, accessed 18 May 2026) identifies the organisation only as "Westbridge CPD Institute, Registered in the United Kingdom" with no company number, registered address, or any further identifying information. The Terms of Service (https://icpd.org.uk/terms/, accessed 18 May 2026) similarly states only "Westbridge CPD Institute, Registered in the United Kingdom" without a registration number or address.

No telephone number is published on the website. Contact is available by email only, via a contact form at https://icpd.org.uk/contacts/ (accessed 18 May 2026).

The trading name "Westbridge CPD Institute" incorporates the word "Institute," which is a sensitive expression under the UK Government's guidance on company names and trading names (Annex A — Sensitive Words and Expressions). Use of this word in a trading name may imply a level of academic, professional, or statutory standing that requires justification. No such justification is published on the website, and no registered legal entity exists to which the name is formally attached. The combination of an unregistered entity and a trading name incorporating a sensitive expression compounds the concern about the organisation's identification and accountability.

The organisation cannot be identified as a legal entity through any available public register. Training providers and consumers entering into a contract with this organisation would have no reliable basis for serving legal correspondence or pursuing any remedy in the event of a dispute.

Source: https://icpd.org.uk/, https://icpd.org.uk/privacy-policy/, https://icpd.org.uk/terms/, https://icpd.org.uk/contacts/ — all accessed 18 May 2026. Companies House search: https://find-and-update.company-information.service.gov.uk/search?q=westbridge+cpd+institute — accessed 18 May 2026.

Transparency of assessment framework

No assessment framework, accreditation criteria, or evaluation methodology is published on the website at icpd.org.uk. There is no page, document, or section setting out the criteria against which training providers or courses are assessed.

The homepage (https://icpd.org.uk/, accessed 18 May 2026) states that the organisation accredits providers "in accordance with recognised principles of Continuing Professional Development" but identifies no specific standard, framework, or external reference against which this claim is made. The About page (https://icpd.org.uk/about/, accessed 18 May 2026) lists organisational principles (Integrity, Accountability, Relevance, Progress) but does not set out any assessment criteria or methodology.

The accreditation process described on the homepage (Registration & Initial Review; Approval & Certificate Issued; Course Accreditation) contains no detail about what is assessed, by whom, or against what criteria. No assessor qualifications or review process documentation are published.

Accreditation without a published framework does not enable training providers to understand what they are being assessed against before applying, nor does it allow consumers or independent observers to understand the basis on which accreditation has been granted.

Source: https://icpd.org.uk/, https://icpd.org.uk/about/ — accessed 18 May 2026.

Pricing transparency

Pricing is published on the website at https://icpd.org.uk/fees/ (accessed 18 May 2026). Three tiers are offered:

Basic (Free): Provider approval only; includes certificate and badge; requires a mandatory active backlink to the Westbridge CPD Institute website.
Professional: €95 per year — one accredited course.
Advanced: €195 per year — five or more accredited courses.

All fees are stated in euros (€), not in pounds sterling. The website presents itself as a UK-based accreditation body ("Registered in the United Kingdom"), and its domain is a .org.uk address. The use of euro pricing without explanation or currency conversion raises a material question about the actual jurisdiction in which the organisation operates and processes payments. The Terms of Service confirm that payments are processed via Stripe and that "prices and fees are listed in EUR."

The Basic (Free) tier states as a condition: "Mandatory active backlink to our official website." This is a commercial condition of accreditation that is not characterised as such in the pricing presentation. A requirement to display a backlink for SEO or promotional purposes in exchange for a free service represents a financial benefit to the accreditation body and should be disclosed transparently.

Source: https://icpd.org.uk/fees/, https://icpd.org.uk/terms/ — accessed 18 May 2026.

Terms and conditions

Terms of Service are published at https://icpd.org.uk/terms/ (accessed 18 May 2026), dated "Last updated: 10 November 2025." The document addresses scope of services, payment via Stripe in euros, a 14-day cancellation right, membership renewal and termination provisions, intellectual property, data protection, and governing law (England and Wales).

The Terms are not linked from the main navigation menu or the homepage. They are accessible only via the sitemap or by direct URL. A training provider or consumer browsing the website would not readily locate them prior to applying for accreditation or purchasing a membership.

The Terms do not include a complaints or dispute resolution procedure, any commitment by the organisation to maintain specific accreditation standards, or any provisions addressing what happens to accredited course records if the organisation ceases trading. There is no reference to the criteria against which accreditation is granted or maintained, consistent with the absence of a published framework (see Section 2 above).

The 14-day cancellation clause notes that once "digital services have been fully delivered (e.g., approval granted or certificate issued), you lose the right to cancel." Given that the Basic tier is described as approved within the registration process and the Professional tier specifies "Review and approval free of charge," it is unclear how quickly the 14-day window would effectively close in practice.

Source: https://icpd.org.uk/terms/ — accessed 18 May 2026.

Individual course assessment

The website at https://icpd.org.uk/ (accessed 18 May 2026) describes a three-step process: provider registration, provider approval, and then optional course accreditation. The homepage states: "Course Accreditation (Optional) — Accredit individual courses, programmes or training events under your provider status whenever you're ready."

The framing of course accreditation as "optional" is significant. Under the Basic (Free) tier, no course accreditation is included. Under the Professional tier, one course is included. Under the Advanced tier, five or more courses are included. This structure means that a provider can obtain and display a Westbridge CPD Institute accreditation certificate and badge — and be listed on the registry — without any individual course having been assessed at all.

No detail is provided about the course assessment process: what documentation is required, who conducts the review, what criteria are applied, or how the review differs from provider-level approval. The FAQ on the contact page (https://icpd.org.uk/contacts/, accessed 18 May 2026) states that "most applications are reviewed and approved within 3 working days" but does not describe what the review entails.

Source: https://icpd.org.uk/, https://icpd.org.uk/fees/, https://icpd.org.uk/contacts/ — accessed 18 May 2026.

Review and renewal

No review or renewal process for accredited courses is described anywhere on the website. The Terms of Service (https://icpd.org.uk/terms/, accessed 18 May 2026) address membership renewal (12-month cycle) but do not reference any substantive review of the content or quality of accredited courses as part of that renewal.

The fees page (https://icpd.org.uk/fees/, accessed 18 May 2026) describes annual membership renewal for the Professional and Advanced tiers but does not state whether renewal involves any reassessment of accredited courses against updated criteria. There is no published commitment to proactive review of accredited content.

In the absence of a defined review cycle or a published renewal process that involves substantive reassessment, accreditations granted by this organisation may remain in effect indefinitely — subject only to membership fee payment — regardless of changes to course content, professional standards, or regulatory requirements.

Source: https://icpd.org.uk/terms/, https://icpd.org.uk/fees/ — accessed 18 May 2026.

Sale of training courses or materials

No evidence was found on the website at icpd.org.uk (accessed 18 May 2026) that the organisation sells its own training courses or training materials to third parties.

The website references "Access to CPD events" as a membership benefit and states "Training, seminars and webinars — available 24/7" on the homepage. It is not clear from the available information whether these events are delivered by Westbridge CPD Institute itself or through a network of accredited providers. No training courses or materials are listed for sale.

This finding is recorded as factual and will be updated if further evidence comes to light.

Source: https://icpd.org.uk/, https://icpd.org.uk/fees/ — accessed 18 May 2026.

Financial relationships with third-party service providers

No referral arrangements, affiliate relationships, or financial relationships with third-party service providers (such as insurers or other commercial bodies) are disclosed on the website at icpd.org.uk (accessed 18 May 2026).

The Terms of Service (https://icpd.org.uk/terms/, accessed 18 May 2026) confirm that payments are processed via Stripe. No other third-party commercial relationships are disclosed.

Source: https://icpd.org.uk/terms/ — accessed 18 May 2026.

Ownership or control relationships with aligned commercial interests

The organisation does not disclose the identity of its owners, directors, or controlling individuals anywhere on the website. The About page (https://icpd.org.uk/about/, accessed 18 May 2026) presents six named individuals — Dr Eleanor Hughes (Director of Accreditation & Standards), Sophie Grant (Quality Assurance Manager), Mia Lane (Accreditation Officer), Charlotte Evans (Head of Provider Relations), Thomas Reed (Lead CPD Consultant), and Daniel Foster (Outreach Manager) — with accompanying photographs. However, none of these individuals can be verified against any public record. No surnames are searchable in connection with the organisation, no professional profiles, registrations, or academic credentials are linked or referenced, and the photographic filenames (e.g., "rbrgc.jpg", "rgbg.jpg", "rgtr.jpg") are consistent with the use of stock or AI-generated images.

Because no legal entity is registered at Companies House, there is no public record of directors, shareholders, or persons with significant control. It is therefore not possible to determine whether any person connected with this organisation has aligned commercial interests — for example, operating a training business — that could create a conflict of interest in accreditation decisions. This absence of identifiable ownership is itself a material concern.

Source: https://icpd.org.uk/about/ — accessed 18 May 2026. Companies House search: https://find-and-update.company-information.service.gov.uk/search?q=westbridge+cpd+institute — accessed 18 May 2026.

Consistency of filings with advertised activity

No entity matching "Westbridge CPD Institute" is registered at Companies House. No filing history can therefore be assessed for consistency with the organisation's advertised activity.

The domain icpd.org.uk does not correspond to the trading name "Westbridge CPD Institute." The Privacy Policy and Terms of Service describe the organisation as "Registered in the United Kingdom" but provide no registration number or registered address consistent with UK company registration. The use of euro pricing and payment processing raises a further question about whether the organisation's commercial operations are in fact conducted outside the United Kingdom.

The trading name incorporates the word "Institute," a sensitive expression under the UK Government's Annex A guidance on company and trading names. Where such a name is used without a registered legal entity to underpin it, and without any published justification for the implied standing the word conveys, it is inconsistent with the transparent and accountable operation expected of an accreditation body.

The website content was substantially created or updated in November 2025, based on sitemap modification dates (https://icpd.org.uk/sitemap-post-type-page.xml, accessed 18 May 2026). The homepage simultaneously claims "10 years of experience in professional accreditation" — a claim that is inconsistent with the apparent recency of the website's content and the absence of any public corporate history.

Source: https://icpd.org.uk/, https://icpd.org.uk/privacy-policy/, https://icpd.org.uk/terms/, https://icpd.org.uk/sitemap-post-type-page.xml — accessed 18 May 2026. Companies House search: https://find-and-update.company-information.service.gov.uk/search?q=westbridge+cpd+institute — accessed 18 May 2026.

Companies House status

No entity matching "Westbridge CPD Institute" or any associated name was found on the Companies House register at the time of this review (18 May 2026). Searches conducted at https://find-and-update.company-information.service.gov.uk/search?q=westbridge+cpd+institute and https://find-and-update.company-information.service.gov.uk/search?q=westbridge+cpd returned no matching results.

The entity "ICPD LTD" (Company No. 13562630, incorporated 12 August 2021, address: Level 5a Maple House, 149 Tottenham Court Road, London, W1T 7NF) appears on Companies House but there is no publicly available evidence linking this entity to the website at icpd.org.uk or to the trading name "Westbridge CPD Institute." No such connection is claimed on the website, and this association cannot be confirmed on the evidence available. Accordingly, ICPD LTD is not attributed to this listing.

The organisation's claim to be "Registered in the United Kingdom" cannot be verified against any public record.

Source: Companies House searches — https://find-and-update.company-information.service.gov.uk/search?q=westbridge+cpd+institute and https://find-and-update.company-information.service.gov.uk/search?q=icpd — accessed 18 May 2026.

Website status

The website at https://icpd.org.uk/ was live and accessible at the time of this review on 18 May 2026. Multiple pages were successfully accessed, including the homepage, About, Fees, Terms of Service, Privacy Policy, Contact, Registry, and Verification pages.

Source: https://icpd.org.uk/ — accessed 18 May 2026.

Regulatory rulings and public enforcement records

No rulings or public enforcement records were found in relation to "Westbridge CPD Institute" or the domain icpd.org.uk on the Advertising Standards Authority (ASA) rulings database (https://www.asa.org.uk/codes-and-rulings/rulings.html, searched 18 May 2026) or any other regulatory body's published record at the time of this review.

This finding is recorded as of 18 May 2026 and will be updated if any relevant rulings are subsequently published.

Source: ASA rulings database — https://www.asa.org.uk/codes-and-rulings/rulings.html — searched 18 May 2026.

Distinguishing CPD from regulated qualifications

The website at icpd.org.uk does not use language associated with regulated qualifications such as "Level 2," "Level 3," "Qualified," "Diploma," or Ofqual-regulated frameworks. Accreditation is consistently presented as CPD accreditation.

The Terms of Service (https://icpd.org.uk/terms/, accessed 18 May 2026) and supporting pages do not conflate CPD accreditation with regulated qualification status.

No concern is identified under this criterion on the basis of the content reviewed on 18 May 2026.

Source: https://icpd.org.uk/ — accessed 18 May 2026.

Unsubstantiated claims

The following claims appear on the website at icpd.org.uk and are not supported by any verifiable evidence:

"10 years of experience in professional accreditation"
This claim appears on the homepage (https://icpd.org.uk/, accessed 18 May 2026) and the About page (https://icpd.org.uk/about/, accessed 18 May 2026). Website content was substantially created or updated in November 2025, based on sitemap modification dates. No legal entity identifiable with this organisation can be found on any public register with a history extending to 2015 or earlier. No corroborating evidence for this claim is published.

"900+ Approved training providers worldwide"
This claim appears on the homepage and the About page (accessed 18 May 2026). No verifiable register of accredited providers is publicly accessible. The registry page (https://icpd.org.uk/registry/, accessed 18 May 2026) describes a register but displays only a placeholder "Sample Page" with no actual provider listings. The claim of 900+ providers cannot be verified.

"3 days Average time to complete a course review"
This claim appears on the homepage (accessed 18 May 2026). No methodology, sample data, or supporting evidence is published for this average. The FAQ on the contact page states that most applications are reviewed and approved within 3 working days but this refers to provider registration, not to course-level assessment, and no evidence base is provided.

"Recognised partners worldwide"
The About page and Registry page display a series of logo images under this heading (accessed 18 May 2026). The logos appear to be generic placeholder images — filenames include "fiyv.png", "efuyvg.png", and "fontsgefv.png" — with no organisation names, URLs, or verifiable identities attached. It cannot be confirmed that any of the logos represent genuine partner organisations.

Team member credentials
The About page presents six named individuals with titles including "Director of Accreditation & Standards" and "Quality Assurance Manager" alongside photographs. None of these individuals can be identified through any public professional register, academic institution, or verifiable online profile. Image filenames are consistent with the use of AI-generated or stock imagery. No professional credentials are linked or referenced.

Source: https://icpd.org.uk/, https://icpd.org.uk/about/, https://icpd.org.uk/registry/ — accessed 18 May 2026.

Further Information about this organisation

Website

https://icpd.org.uk/

Companies House Number

Not found

Companies House Incorporation Date

Not found

ICO Number

Not found

ICO Registration Date

Not found

Physical Office Published

Telephone

Yes

Live Chat

Pricing Published

Yes

Accreditation Criteria Published

Activities Individually Accredited

Unknown

Review Frequency

Unknown

Last Updated

18th May 2026

Disclaimer

We do our best to ensure that all information is accurate and up to date. If you are part of the above-mentioned organisation and some of the information, we have found is inaccurate please contact us at [email protected] so we can rectify this for you.

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